Bhinneka Journey Sharpens B2B2B Business

Bhinneka continues to strengthen its position as the market leader E-commerce B2B in Indonesia through its transformation as business superecosystem (b2b2b). The company's business contribution from this segment is said to have reached 90%, compared to last year's B2C.

Chief of Commercial & Omni Channel Bhinneka Vensia Tjhin explained that this transformation had actually been announced since the end of last year through a series of preparations. Among other things, launching Bhinneka Smart Procurement, developing omnichannel O2O, and has selected merchants.

“And this year is the point to transform into business superecosystem. We want to strengthen leadership we're in the B2B segment because that's where expertise us, from the matter of products/services/solutions needed for the business to continue to run effectively, to transparent business processes," he explained to DailySocial.

The position now occupied by Vensia is a new nomenclature to prepare the Bhinneka business model. Prior to February 2020, he served as Chief of Platform & Omnichannel.

Business superecosystem Conceptually, this is an ecosystem that connects business people enablers ranging from producers of goods, service providers, fintech, logistics, with customers consisting of micro-enterprises, SMEs, and enterprise.

The company claims to have 1,5 million customers who come from various business classes, including institutions and governments. On the platform, the company brings together all business needs and provides 1,5 million business opportunities, all in the B2B2B/G realm.

“Business actors can join Bhinneka, smart procurement which we launched a while ago, it's all in Bhinneka.com.”

Product categories have been added, not only selling IT products; but an extension to the provision of MRO products, business solutions, and professional services that customers need. Several business actors who have joined include Markplus, Omnicom Media Group, SF Consulting, Ideoworks, and BATS International.

Other service providers will be added, especially from the taxation segment, HR management, consulting marketing, commercial research, and more.

Through this model, business people from various business scales can connect with service providers and take advantage of the business services offered. For example, conducting consulting and tax services since the start of the business; expand Branding and exposure; or get market insights through market research which is important in formulating a business strategy.

Bhinneka has collaborated with more than 10 thousand merchant, vendor/principal, offering over 1 million SKUs in platform-New.

Since proclaiming this business model at the end of last year, Vensia claims that currently the largest business contribution for the company is corporate and government spending, which has reached 90 percent. The rest comes from the consumer business (B2C).

Although the contribution of the consumer business is minimal, Vensia admits that this segment will not be closed. He sees it as a complement to the company's position as a market leader E-commerce B2B

“Bhinneka serves individual consumption, entrepreneurs those who shop for startups, including individuals, businesses who want to sell in Bhinneka can work on the consumer and corporate segments at the same time.”

He continued, “So business opportunities that join the Bhinneka platform ecosystem, open opportunities for scale up business. Moreover, we have been serving corporations and government institutions for 27 years, so compliance In that business, we also transform into MSME players.”

The impact of the Covid-19 pandemic

Vensia added that companies have had an impact since the PSBB was implemented until the end of the first half of this year. The pandemic that has been going on since March has caused growth slowdown revenue compared to the previous year (yoy). However, it was mentioned that there was a shift in product categories that offset the categories that were previously popular before the pandemic.

"Bhinneka with the existence of products provided via the platform, now apart from IT, growth The highest contribution was from MRO/tools and medical devices. Meanwhile, in marketplace we noted a spike in food products and daily necessities. So we saw there balancing process of the two segments.”

The company strives to pursue business growth by aggressively adding variety to the health and care category. Since the beginning of the year, this category has grown by more than 100% based on its variation.

In response to the new normal, the company is developing other health products with vendors. For example, increasing health service partners such as Covid-19 testing for enterprises, offering ThermoNex products to detect body temperature automatically, connected to the cloud, and equipped with features face recognition as data and connected to the attendance panel.

Partner with partners healthtech like Triasse and Prixa to provide health services, create Digital Classroom products for schools that want to maximize distance learning (PJJ) without their own IT team, and Crinoid products namely multi-channel management to help manage sales in several marketplaces at once.

“Speed ​​and agility be the key in facing the full time uncertainty At this time, we carry out various activities and changes by capturing opportunities that can be done immediately,” concluded Vensia.