Titipku and the Department of Dagin of Depok City Collaborate to Digitize Market Traders

Not only working with the private sector, online shopping application company Titipku is also working with local governments to accelerate the vision of digitizing market traders and MSMEs in Indonesian territory. Recently, Titipku collaborated with the Depok City Department of Industry and Trade (Disdagin). The form of cooperation between the two parties began with holding a training event with the theme "Realizing Digitalization and SNI in People's Markets" which was held from Wednesday to Thursday (23-24/3).

"This training was attended by officers and market traders under the auspices of the Depok Department of Dagin. In this event, Titipku participated as a resource person who filled in material about digitalization," said Titipku's Strategic Partnership, Elvan Radjab.

The man who is often called Elvan added, “This collaboration is aimed at increasing digital knowledge market traders in Depok. To achieve this goal, Titipku is responsible for helping and educating traders about the Titipku application and providing assistance so that they are fluent in using the application.

Regarding the validity period of the cooperation, Elvan said the cooperation was valid for 1 year. "Later on, every year there will be a renewal process of cooperation whose contents will be adjusted to the needs of both parties," said Elvan.

"Titipku targets all market traders in Depok City to be digitally literate, to have more income because they are supported by digital sales, and understand the basics of digital marketing,” added Ellen.

Vision Equation

Titipku Head of Merchant & Partnership, Yanuar Rusdianto stated that the collaboration between Titipku and Disdagin was built because there was a common vision. "We have received information that the City of Depok through Disdagin is focusing on digitizing market traders. This focus is in line with Titipku's vision of digitizing market traders. Therefore, we are trying to communicate with the Depok Department of Dagin to establish this collaboration," said Yanuar.

Yanuar added, "This collaboration is expected to open access for market traders in Depok City to sell digitally. In addition, we also hope that there will be awareness from the people of Depok City to shop safely, comfortably and practically using the Titipku application.

Meanwhile, the Depok City Department of Dagin stated that Titipku was a solution for market traders during the post-pandemic period. "It's a solution because now people are still afraid of going to the market and on the other hand, people's spending patterns are starting to grow, preferring to shop online," said Diana Puspitasari, ST, Head of the People's Market Facility and Development Division at the Disdagin Depok City.

Apart from being a solution, the cooperation built according to Diana is also in line with the SNI market program. A market with SNI is a program designed to facilitate market players in managing and building a market professionally.

Diana stated that so far there have been two perceived benefits related to the cooperation, namely: (1) Titipku assists the Depok City Department of Dagin monitoring by providing information on developments in the price of basic necessities in the market every month, and; (2) Titipku provides guidance to traders for go digital and compete fairly.

For future expectations, Diana expects market traders to be more competitive and widen their marketing scope. In addition, Diana also hopes that access to data related to this collaboration can be accessed more easily and integrated with the Depok City trade and industrial information system.