Shopee Opens Shopee Jakarta MSME Campus, Facilitates Access to Training for Local MSMEs

Shopee today inaugurated the Shopee Jakarta MSME Campus, located at Pakuwon Building, South Jakarta. This fourth Shopee campus is presented to help digitize more local MSMEs. The Shopee MSME campus is also present as a realization of #ShopeeAdaUntukUMKM's commitment to fostering more MSME players so that they can advance to class. Inaugurated with the DKI Jakarta Provincial Government, local MSMEs can take advantage of this campus to participate in training and mentoring and enjoy several facilities and services that can accommodate MSME business development needs so that they can develop optimally.

The Head of the Small and Medium Enterprises Cooperative Trade Industry Service (PPKUKM), Elisabeth Ratu Rante Allo, who represented the Governor of DKI Jakarta, Anies Baswedan, expressed his appreciation for the opening of the MSME Shopee Jakarta Campus. He explained that Jakarta needs ecosystem support that can make MSMEs develop. “Shopee's support by establishing a campus is well received in order to help MSMEs improve their business. This development is comprehensively provided through a continuous education program. With the support in the form of this campus, MSME players can gain additional knowledge and gain aspects of business development so that they can increase their business scale, "said Elisabeth Ratu. According to him, the presence of the MSME Shopee Jakarta Campus as a center for MSME digital development can make MSMEs immediately understand in detail about the right way to sell online, get closer between sellers and buyers, to how to develop digital business strategies optimally.

Director of Shopee Indonesia, Handhika Jahja, revealed that the opening of this campus is part of #ShopeeAdaUntukUMKM's long-term commitment in providing digitalization solutions from upstream to downstream for MSMEs. “Indonesia's economic recovery will depend on our MSMEs. If we can make MSMEs more resilient, we can help revive the country's economy. Taking into account the limitations of MSMEs in being able to access education and supporting facilities for digitizing their business, the Shopee MSME Campus is present in various cities, including Jakarta, to ensure local MSMEs can advance to class," said Handhika.

The presence of the Shopee Jakarta MSME Campus is a special gift that Shopee has prepared to help the development of local MSMEs. As the backbone of the Indonesian economy, digitizing MSMEs is expected to help them survive during the pandemic. However, digital skills are still one of the barriers for MSMEs to reap the benefits of digitalization. Indonesia's digital competitiveness is still ranked 56 out of 63 countries based on the results of the IMD World Digital Competitiveness Ranking 2020 survey, which was released in early October 1.

Therefore, Shopee continues to open MSME Campuses in various cities, so that the digital skills gap can be overcome more easily through face-to-face education and training options. The Shopee Jakarta MSME Campus is the fourth after the opening of the Shopee Export MSME Campus in Bandung and Solo, and the Shopee MSME Campus in Semarang. “Small business actors and micro entrepreneurs or MSMEs are today's heroes who constantly struggle to be able to continue to drive MSME activities so that the economy runs. The opening of this campus is also a form of Shopee's appreciation for MSMEs who have become the backbone of the Indonesian economy," added Handhika.

Facilities at the Shopee Jakarta MSME Campus

Within the Shopee Jakarta MSME Campus located at Pakuwon Office Tower, 47th Floor, South Jakarta, there are various services and training programs. Available & dedicated Trainer and Shopee Administration Team, training room for MSMEs participating in various learning modules about online business concepts in e-commerce, how to sell online, getting to know buyer psychology before selling as well as an introduction to how to use the Shopee application and supporting features for make sales more effective.

There are also facilities such as a product photo room and live streaming spots that can be used to create content to market products, as well as assistance facilities as an educational center and warehouse simulation. All these facilities and training can be enjoyed by local MSMEs for free.

Shopee's MSME campuses in Jakarta, Solo, Bandung and Semarang are open to all MSMEs in Indonesia. For those who want to register for the training, you can visit the link: https://bit.ly/kampusumkmshopee2

“We are proud that the MSME Campus program has also become an example for other companies to be moved and start focusing on improving the skills of local MSMEs. In this event, we also underline the commitment of #ShopeeAdaUntukUMKM and open more pintu opportunity for them. This opportunity has created millions of other opportunities, including jobs that have been created as their businesses have grown. closed Handhika.