Zipmex's Business Plan and Focus in Indonesia

The size of the Indonesian market is one of the reasons why Zipmex, a digital asset trading platform in Southeast Asia, decided to launch their services in Indonesia.

To DailySocial, Co-Founder & Chairman Zipmex Indonesia Raymond Sutanto said that investing in crypto assets has now become a hot topic and has been well received by the public. This can be seen from the increasing number of similar platforms that offer crypto asset investments, experts who become teachers to the general public who want to learn more, to the growth of the community.

"Compared to other countries such as the United States and Australia, Indonesia's penetration is still very low in terms of investment in crypto assets. However, Indonesia has the potential for crypto assets to grow in the near future."

With the latest innovations, Zipmex introduces and provides easier access for people to get the best digital assets in investing. Apart from Indonesia, the digital asset investment platform also operates in three other countries, namely Singapore, Thailand and Australia.

Zipmex was first founded in Singapore in 2018 by Marcus Lim and Akalarp Yimwilai. Then expanded to Thailand, Indonesia, and Australia.

"The difference between Zipmex and other similar platforms is that we user-friendly. In addition, Zipmex has also been regulated by CoFTRA and Kominfo. Partnering with BitGo, Zipmex is the first platform to provide digital wallets with up to $100 million insurance for all users, said Raymond.

This insurance is claimed by Zipmex to protect users from the threat of attacks hacker time of exchange and security guarantees to users. The hope is that it can foster greater user confidence to invest in crypto assets.

Other Zipmex advantages that can be enjoyed by trader in Indonesia, namely the price of Bitcoin which is cheaper than other local exchanges in Indonesia. Zipmex is designed to handle large volumes of trading, thus offering the lowest prices for its users.

In order to provide the best service for its users, Zipmex continues to innovate such as creating Z-Launch, Zips Marketplace, ZipNFT (Non-Fungible Tokens), ZipStocks, ZipSpend, and Ziplend.

In Indonesia itself, Zipmex competes directly with several similar players, including Indodax, Tokocrypto, to Pintu.

Fundraising and collaboration plans

To be able to provide the best for users, Zipmex features innovation in its various features. They have also prepared a user-friendly app that makes it easy to use. Zipmex's move is further strengthened by providing crypto assets with competitive prices and high liquidity. In this way, Zipmex enhances the advantages of its products, especially in terms of flexibility for users.

To strengthen its position in Indonesia, last year a strategic partnership was established between Zipmex and investment applications, Pluang. According to Raymond, this collaboration is expected to open up other potentials for Zipmex to increase cooperation with other platforms.

"Previously, we already knew the Pluang team well and they needed crypto asset investment products into their applications, for that reason we carried out this strategic partnership," said Raymond.

Currently, Zipmex is still in the process of finalizing the series B fundraising. If it is completed within a month, it will soon be announced who the investors involved in this round of funding will be. Previously Zipmex has bagged funding the start of Infinity Blockchain Holdings. Then during Series A funding, Zipmex has received fresh funding from Jump Capital. The total value of the investment obtained by Zipmex is approximately $10,9 million.

"Our target in Indonesia is to increase the number of users, provide education slowly to the public, increase assets that can be used fortrading also add 100 coins until the end of this year," concluded Raymond.