Kredivo Launch "Zero-Click Checkout" Feature to Speed ​​Up Transactions in E-commerce

Virtual credit card service developer Kredivo released the Zero-Click Checkout feature. The goal is to solidify the company's position as the fastest payment method accessible on the platform E-commerce.

Transactions from E-commerce still dominates the lending of money in Kredivo. CTO Kredivo Alie Tan said, the Zero-Click Checkout feature was made not for mere speed motivation, but for minimizing drop rate that occurs when consumers make payments at E-commerce.

"So for example time user enter OTP, user lazy to enter number handphone or forgot PIN. We want to solve that problem, we want zero friction," said Alie.

Before this new feature was introduced, the payment process through Kredivo di E-commerce through just two clicks. With this Zero-Click Checkout, users can complete purchases at E-commerce the moment they click Kredivo as the payment method.

This feature is possible because Kredivo has saved the user's credentials so that at the time of payment there are no more requests to fill in a number of fields. Nevertheless, Kredivo calling those credentials at any time can be deleted by the user.

Regarding the safety of this feature, Head of Product Kredivo Iswara Gozali guarantees that his party has a mechanism to detect unwanted events. Iswara gave an example if there are people who are not entitled to use and transact using someone's account, the system can read that.

"We will detect anomalous transactions and will test them with an OTP code sent to the owner's number," said Iswara.

Kredivo hope this new feature can cut down the barriers to checkout and boost sales merchant which is claimed to have gone up 30 percent during the feature was introduced.

For the time being, Zero-Click Checkout is only available on Tokopedia and is gradually appearing on E-commerce another in September tomorrow. They are targeting this feature to increase their achievements, which currently have 1 million users, 250 partners e-commerce merchants, and 3 million transactions per month.

"In the future, we also want to focus on growth 3-4 times and make other innovations," concluded Alie.