YouTube Shorts Celebrate MSME Day with the #SambilanCuan Campaign with Creators and Digitalpreneurs

On 27 June 2022, YouTube Shorts invited the public to celebrate International MSME Day together kreator and well-known entrepreneurs, including Jerome Polin, Sonia Basil, and Christie Basil, through a campaign called #SambilanCuan.

Through this #SambilanCuan campaign, the public is invited to follow in the footsteps of these well-known digitalpreneurs to achieve success in developing their business through the use of YouTube Shorts media. YouTube Shorts is one of the features on YouTube that can be used by MSME actors to share promotional or entertainment content related to their business.

In the event entitled “Be the First to Know with YouTube Shorts #SambilanCuan” yesterday (27/06), Jerome Polin, Sonia Basil, and Christie Basil shared many of their valuable tips and experiences in building a business in the digital era.

Jerome Polin, owner channel YouTube Nihongo Mantappu and Menantea, share the fun story of getting started channel YouTube and F&B business hers. He explained that channel YouTube Nihongo Mantappu he started from the difficulties he experienced in finding channel YouTube to learn Japanese. Then, the same thing also underlies how he made Menantea. Departing from experiments with his friends and the realization that there is no fruit tea business in Indonesia, Jerome Polin finally decided to open Menantea.

Not only Jerome, Sonia Basil also shared her experience in starting the Cakeology business from the beginning until now. Sonia admitted that the first reason she made accounts cake making is to educate the community concerned cake decorating. Unexpectedly, it turns out that he got a lot of positive responses from the creation of the content. With the help of digital technology and platform With short videos like YouTube Shorts, Sonia is now able to expand her business even more with several employees than she previously ran alone.

On the same occasion, Christie Basil, owner of the dress business byChristieBasil, also joined sharing how content and technology have changed his business for the better. Thanks to the content she often creates, now Christie often encounters clients who deliberately use her services to get into her content. From there it can be seen that content brings Christie's efforts to reach market unplanned or never even thought of himself before.

It is undeniable that the use of technology and media through content creation has a huge impact on a business. One important tip shared by Jerome, Sonia, and Christie for anyone looking to get started create content is to be unique.

Find your uniqueness and share your experiences, stories or behind the scene your business through the #SambilanCuan YouTube Shorts campaign to follow in the footsteps of the three well-known Indonesian creators above to benefit from the use of digital technology.