Your Access Becomes a Step for Alfa Group to Participate in Stall Digitization

The MSME sector, including stalls, has grown rapidly in recent years, even in the midst of a pandemic. According to data released by Indonesian MSMEs, this sector contributes to GDP an average of 57,8% per year or around Rp. 8 thousand trillion. With around 3,6 million stalls spread throughout Indonesia, their presence has a positive impact on the national economy.

This is the reason that makes PT Sumber Trijaya Lestari (Alfa Group) to present your Access (Acceleration for Success of Business Partners), which is the result of Branding from Alfamikro. For the record, Alfamikro is an application that makes it easy for stalls and shops to get supplies of needed goods. Meanwhile, Accessmu's mission is more than that, the company wants to empower more micro-enterprises in Indonesia.

“With the launch brand newyour access, PT Sumber Trijaya Lestari as the management of Accessmu is committed and focused on business development and empowerment of micro and small businesses in Indonesia, especially warung traders and grocery stores," said Director of Access, Hans Harischandra to DailySocial.id.

Before operating your Access, when PT Sumber Trijaya Lestari was first born in Indonesia operate Alfacart (previously named Alfaonline) in 2016. At that time, Alfacart adopted the platform concept E-commerce, sells not only daily products, but also fashion, electronic devices, and household appliances. The business model has changed several times, until become an aggregator for FMCG products for B2B.

This strategy was not successful, Alfacart had wandered around until it was finally merged with Alfagift until now. Alfagift is a site online groceries B2C that utilizes the nearest Alfamart network from consumers as a supply and delivery point.

Hans did not go into detail about why Alfacart closed and what the hypothesis was about launching your Access. "PT Sumber Trijaya Lestari is a limited liability company engaged in trading various kinds of goods and trading application development activities via the internet using a digital platform (E-commerce). Initially, PT Sumber Trijaya Lestari launched the Alfacart application with a business model e-commerce marketplace and segmentation to end users as e-commerce marketplace others who aretrends a few years ago."

Your Access Optimism

Hans realized that the solution that Accessmu offered was not the first and only product in Indonesia. Therefore, not only does it provide easy access for your Outlet Fostered Access (OBA) partners to get a variety of stall products at competitive prices and free delivery services on the same day (same day delivery service), also provides a wide selection of payment methods: COD, e-wallets, virtual accounts, paylaters.

Beyond that, the company utilizes the network owned by the group to support your Access to be more optimal, such as distribution infrastructure and systems. "OBA partners also get various access to business financial recording services, retail business education through webinars, training, and business assistance."

Accessmu's business model, he continued, is the distribution of goods for small & micro businesses, especially stalls and grocery stores - by providing easy access and practical solutions to producer/supplier partners through B2B collaboration and to MSME partners by becoming a member of Accessmu. Monetization can be done by: sponsorship, partnership, big data monetizing and various other B2B cooperation programs.

"The company continues to open the widest possible collaboration with various ecosystems that support the development of MSME business, especially warung and grocery kiosk traders who are members of your Access and also members of your Access business partners."

The challenge in educating solutions like your Access, continued Hans, is not an instant process. The company also adapts it to the conditions of the shop owners, starting from the application display that is friendly and compatible with the shop owner's device. “Then the UI/UX is easy to understand and easy to use by shop traders. Currently, the Accessmu application can be used according to the user's capabilities (apps in the Play Store or AMS applications using WhatsApp)."

It is claimed that currently more than 100.000 OBA have joined as your Access Fostered Outlet partners. The number is targeted to triple this year. "We have more than 1.500 goods delivery teams at 250 distribution points targeted to 450 distribution points in 28 provinces, 136 cities/districts, and 3.071 sub-districts in Indonesia by the end of this year," he concluded.