XWORK and New Business Opportunities in the Midst of a Pandemic

The pandemic has directly affected business dynamics marketplace to the office space provider platform or co-working space. But as marketplace provision of space in Indonesia, XWORK claims to experience positive business growth.

To DailySocial, XWORK co-founder William Budihardjo said during the pandemic they found that there was an increasing demand for certain purposes. One of them such as content creation, casting, and video products as well live streaming.

"This change is supported by the acceleration of creative digitalization during the pandemic. None of our services have been reduced. We are more focused on serving the increasing demand for this new need. We also carry out several promos for customers in the midst of a pandemic such as promos virtual office 6 months free 6 months and more. Plus we have also collaborated with ShopeePay to provide cashback."

To date, XWORK has a total of 6 thousand rooms for rent, from 650 partners. XWORK has also served more than 3 thousand B2B clients, consisting of companies (58%), MSMEs (15%), and early-stage startups (14,8%).

"XWORK is here to bridge the gap in the market. We see an opportunity to help providers venue in Indonesia to maximize the potential of their assets. The trick is to provide an ordering system online which is easy and practical for prospective tenants, as well as expanding the utility of the room - for example from what is usually a wedding venue, now it can be a meeting venue too," said William.

Develop new features and fundraising plans

Until now, XWORK is still focused on serving the Jabodetabek area only. In terms of service and client trust that have utilized the XWORK platform, there are several leading technology companies. Among others are Grab, Tokopedia, as well as corporations such as Deloitte, Astra International, and Ericsson. This then differentiates XWORK from other similar platforms.

"Besides, I come from a family that focuses on developing properties for event, so the experience and understanding of the industry is quite good," said William.

This year XWORK plans to prepare several new features to serve needs outside of space rentals. William is reluctant to explain further the function of these features for now. Meanwhile, when it was mentioned about the fundraising plan, William said that currently it is still in the process of raising funds.

"We want to invite all players with property assets to XWORK, from restaurants, sports fields to business venues. This will complement our digital assets and offerings to be more leverage. We will also work to improve ordering, payment and comparison capabilities. venue, even to schedule a site survey, making it easier for all parties interested in renting a room,” concluded William.