What Should Be in the Startup Pitch Deck?

The journey of a startup from product launch to scale-up generally cannot walk on one wheel. This means that many parties must be involved in the process, including investors. Through various stages of investment, startups are supported to achieve milestone and its success. And through this investment, startups can strengthen resources within the business body to complete products and bring in traction.

That was the introduction to DailySocial's weekly discussion session titled #TuesdayStartup which was brought by Founder & CEO Rama Mamuaya. The rest in the presentation that was delivered, Rama discussed a lot of tips for making a pitch deck, as the first step for startups to open pintu investation. Before going into the material points in a pitch deck, Rama emphasizes two aspects related to the purpose of a pitch deck.

First goal pitch deck should describe why investors should invest in the startup, whether their investment will pay off – in Return of Investment (ROI) or Break Even Point (BEP). And the second is about how the startup plan makes the best use of the given investment. What will be done with the money so that the business can be sustainable and grow.

Next, here are the points that need to be in a document or presentation pitch deck.

One Liner Pitches

Here, write a simple statement that clearly and straightforwardly describes the startup and its business. No need to be grandiose, or too detailed in paragraphs. It is enough to be represented by one sentence or a short illustration that describes the general business objectives.

Founder

Basically, investors will invest in the people in them, who are none other than the investors founder these startups. For that show them who the para founder, by telling the background, advantages, and passion owned in connection with the business being carried out.

Vision or Mission

Describe what is a dream founder with this established startup. What is described here must be a big dream, a visionary thought of the future of the business at hand. Then why is this important to achieve, both for the targeted market share or consumers in general.

Market Information

Data. Data. and data. That is what Rama emphasized in his presentation at this point. To describe the market conditions to be targeted, in a pitch deck it is necessary to present mature data from the results of research or surveys. The existence of figures regarding the existing market conditions (past, current, and future projections) will be a more real picture.

Problems and Solutions

Provide an overview of the problem to be solved, how big is the market share experiencing the problem. Then present the solution what you want to do with the business that is now being created.

Product-Market Fit

Here is explained about how the solution that was presented can solve the existing problems. Also explain how users (in the Alpha or Beta stage) respond to the products presented, for example by showing rating application or testimonial. Including whether there is traction that describes the willingness of users to pay for the services offered.

Product Roadmap

Provide what plans are being carried out in the future, regarding product/feature updates, the release of the latest version, and other projections related to the development process.

Business Plan

In short, it explains how the startup plans to make money from the products they have.

Financial Projections

Contains projections on startup financial management. This is a very important part, because of how big budget owned and its allocation will determine many things, such as strategy talent acquisition, product launches, to generate the numbers needed in fundraising. Actually, this Financial Projection is important to be made regularly, in addition to completing pitch deck, also helps founder to manage .