What it takes to be a female entrepreneur

How many entrepreneur female technology that is known today? you could say the number is still outnumbered by the entrepreneur the man who incidentally dominate the world entrepreneur technology in Indonesia. However as writer women, I am even more excited when a female CEO or Founder comes to the fore, offering products, strategies, ideas and visions and missions that they are proud of.

Unique, approachable and relatable, that's what I see all the ideas that try to carry entrepreneur women in Indonesia. Everyone tries to get in touch with technology, although there are still many thoughts that say women are still afraid to learn and know more about the world of technology. Co-Founder Girls in Tech Indonesia Anantya asserted:

“Even though this is not the case, I have personally experienced that there are many women around me who are very fluent in using technology in their daily lives and also in supporting their work/business activities. What is needed is an opportunity to try and also open access to information/knowledge”.

I see there is nothing wrong with women starting to enter the startup world without being equipped with an educational background engineer or IT, as evidenced by the fact that there are many successful entrepreneurs, both women and men, who do not quite master how to make applications that work well to do perfect programming, but still appear to offer products that are in touch with technology.

Just do it!

Not wanting to quote tagline popular owned by Nike, however tagline This is indeed more than just a promotional event for these sports products. Simple words with deep meanings challenge you Indonesian women who want to become startup actors offering existing products.

Just look at Cynthia Tenggara, who does not come from an IT background but has managed to develop the online catering company Berrykitchen to date. Cynthia's existence has also been widely discussed by investors until venture capital. Cynthia is considered not only good at running a business, but also able to carry out beautiful maneuvers and innovations that are relevant to the progress of her business, as stated by David Tjokro from Sovereign's Capital, VC who finally provided the funding to Berrykitchen:

"Not only smart, but Cynthia is known to have a very good reputation among investors and venture capitalists, whenever there is a meeting or public event I am always offered to meet with Cynthia and invest in the business she owns."

What Cynthia has done seems to prove a bit that if you already have a business spirit and immediately try, of course, it is supported by the surrounding community, it could be that your position as a woman appears more prominent and is immediately noticed by related parties.

Not only a business spirit, but a passion or love can also lead you to become a entrepreneur successful and well-known woman. For example, Aulia Halimatussadiah or better known as Ollie, the author of this book and the Co-Founder of Nulisbuku, has been exploring the startup world since 2007. Up to now, Ollie has had many achievements and participation in the technology world.

His educational background, passion, and experience have brought Ollie to the world of technology, meeting important figures in the local and international technology world and even trying to appear to inspire Indonesian women who want to become entrepreneur through Girls in Tech Indonesia.

Ollie is different, HijUp CEO Diajeng Lestari is different. With a simple but proven business model that is needed by Indonesian female consumers, Diajeng appears more stand out sebagai entrepreneur women who try to use technology to develop their businesses.

Understand what to do

Angel investors and founder of a number of startups in the health sector Grace Tahir, who strongly supports the presence of women in the technology sector, said:

“The idea of ​​developing a business or startup can be started from a hobby, but if you want to be successful entrepreneur Of course, women should be more serious about developing their businesses so that they can become bigger and last longer.”

Summarizing what Grace conveyed, all I can conclude is the lack of information or knowledge about technology by entrepreneur women, it turns out that it does not really affect their ability to run a business, as long as they are supported by the right parties and are certainly relevant for business.

Then another aspect is the business model created "by women and for women", which seems to be easier to sell and offer to consumers, especially if the product is proven to be needed and fits the current lifestyle of Indonesian women.

The last one is how shrewd the entrepreneur Indonesian women can overcome everything barrier, obstacles and challenges that exist become a trigger or trigger to create new opportunities and appear more among the circles entrepreneur others, both male and female.

It takes considerable courage to start a business, not only for men but for women who must be able to prove their skills and fight in a business world that is full of fierce competition. When everyone is watching your moves, strategies and steps, be sure to stay alert for the existing competitors.

Cynthia Southeast, responding to the existing competition, revealed:

"When we offer a product that other players are also trying, don't focus too much on how to outperform them, but focus on how your business can provide more service to customers."

At the end of the day, as entrepreneur women, you will be required to be an entrepreneur who is smart, brave and must be able to compete with other players. On the other hand, entrepreneur women have more value when in the end they can bring your business and business to success and promise, because you are a woman!