Get to know Native Ads, 'Natural' Paid Ads

Have you ever heard what the term native ads? native ads stands for native advertising which is a term in marketing, especially digital marketing.

The more widespread application digital marketing, making this term also more widespread and often heard, especially by digital marketing enthusiasts or a business owner like you.

So, this article will discuss the meaning of native advertising so that you can have a better understanding of this one term.

What is that Native advertising?

Native advertising is a type of paid advertising that looks like platform its placement. So, this type of ad is considered 'natural' because it looks the same as other organic content. Not only that, because it looks the same and does not interfere with the appearance of other content, native ads is also considered one of the forms of advertising that user-friendly.

Some examples native ads what you often encounter, among others, is content Google Ads which has the label "Ad" or "Sponsored” and you came across while doing a search. native ads These usually appear at the very top of the search page before ranking one organic content.

Advantages Native advertising

With its 'natural' appearance, the use of native ads has its own advantages. The purpose of native ads itself is to provide an advertisement that looks like not an advertisement. So that, hearings can easily enjoy advertisements that are camouflaged into ordinary content and receive forms of promotion in them.

Types Native advertising

native ads divided into six types. The following is an explanation for each type native ads.

Paid Search Ads

Type native ads first is native ads previously discussed, namely the ads you usually encounter on Google searches. These ads are paid ads which then appear with the same appearance as other Google content, only that they take precedence.

Promoted Listings

Not only in the form of content, native ads also often you will find in E-commerce while looking for a particular item. Type native ads included in promoted listings. If you are a shop owner online di E-commerce and often use paid promotion E-commerce, you may already be familiar with this type of advertising.

Promoted listings you can usually find it at the very top. You may not notice it and assume it is the best store recommendation of the app.

Unit In-Feeds

Among the other five, native ads unit type in feed this includes the most ads user-friendly. The reason is, this type of ad is not only the same in appearance, but also adapts to preferences and experiences hearings. An example of a unit ad in feed is Instagram Ads.

Content Recommendation Engine Widgets

Type native ads The next is content recommendation engine widgets. This type of advertisement is usually found at the end of the article content you read on Facebook website.

At the end, you will find content recommendations that may look like regular content recommendations, but in fact these recommendations are paid ads.

Display Ads with Native Elements

Source: Pixabay

If previously an ad in the form of recommended content, display ads with native elements is an ad that you often see on website, but has placing that adapts website the. So, ads don't cover up the content of the article inside website.

Custom

Type native ads This one is a special type of ad that is not shaped like an ad. Example from custom native ads is filter on social media Instagram, TikTok, or Snapchat.

After knowing what it is native ads and know the types native ads, you can start trying to install native ads the most suitable for your business promotion. Whatever type native ads that you will use, the ad will look 'natural' and easily accepted by users hearings. Good luck!

header by Pixabay.