Welcoming the Increase in Stock Investors, EMTrade is Transforming into a “Robo Advisory”

EMTrade is a digital portal whose mission is to help novice investors learn about stocks. Established by an influencer as well as stock practitioner Ellen May, currently the platform is transforming from a -based application edu-fintech to the platform robo-advisory. 

To DailySocial, Ellen as Founder & CEO said, in the update EMTrade app Recently, several automation features have begun to be embedded. For example, to speed up the work process of Q&A services. In addition to the question-and-answer service, so far the EMTrade application has several other features, including stock buying/selling recommendations, stock analysis, and educational channels.

"Now we are recruiting to fill important positions in the technology team, both for Back-end nor front-end. Because in the future EMTrade will transform into an application end-to-end to accompany [retail] stock investors in Indonesia," said Ellen.

In fact he said, this year already exists The roadmap specific enough for development. In the second quarter, premium content features will be launched, as well as services virtual trading at the end of June in order to help users do demo trading. The application of artificial intelligence and machine learning technologies will also begin to be applied to stock screening -- provides analysis based on behavior user.

"Then in the fourth quarter we will launch the feature online trading allows users to transact shares in the application. We cannot name the partners yet because they are still in the finalization of the inauguration of the cooperation while waiting for permission from the OJK," added Ellen.

Quoting from data submitted by the Indonesia Stock Exchange, in 2020 there was an addition of 1,3 million new SID (Single Investor Identification) for the capital market and 590 thousand new SID for shares, an increase of 61% and 134% from the previous year -- the highest in the history of the capital market. in Indonesia. As of the end of 2021, there were a total of 3,88 SID capital markets and 1,65 million SID shares. The majority of new SIDs are held by users in the age range of 18 to 40 years.

According to Ellen, this happened due to various factors, including due to public considerations during the pandemic -- interest rates tended to be low at that time, making people look for other alternatives to spin their money. The mindset to invest is also more open, people are easier to compare various application instruments because the medium is very affordable.

In Indonesia, there are already several startups working on platforms to facilitate the stock investment process. Two of the most significant are Stockbit and Magic. Recently, Magic announced the acquisition of funding from investors recorded a value of 1,3 trillion Rupiah. Both also have sub-services to facilitate users to invest in mutual funds.

"When compared to gold, return in stock more interesting. Gold has only risen in the last 1-2 years, previously stagnant. While in mutual funds people say the risk is smaller because there is a chef (the person who manages it). But if you look at the last few cases, there are many problematic mutual funds, for me, it makes the risk not small. The smallest investment risk is in our control. But it must be accompanied by wanting to learn," explained Ellen.

However, it is undeniable that interest in gold investment is still quite high. There are also quite a number of digital platforms that facilitate, ranging from Pluang, Treasury, Indogold, e-mas, etc. – some of them have also been integrated with the application. E-commerce and a popular digital wallet in Indonesia. Other alternatives also continue to emerge using technology media, such as investing in crypto assets, equity crowdfunding, or p2p loans.