Amplitude, Video and Opportunity to Apply Product-led Growth Strategy to Build Customer Retention

As a start-up company, of course achieving growth which quickly became one of the coveted goals. In fact, it is not that easy, especially considering the increasingly crowded digital industry competition.

Responding to this concern, DailySocial.id collaborated with Amplitude to invite Karina Gunawan, Amplitude's Enterprise Account Executive, Robert Tan, VP of Pluang and Dhiku Hadikusuma Wahab, Chief Product Officer of Vidio in the #TuesdayStartup webinar event entitled: "Growth Webinar: Build for Product-Led Growth", together on Tuesday, January 18, 2022.

How are the digital products that we make preferred?

To overcome this problem, players in the digital industry are also busy implementing strategies product-led growth. Companies that carry out the strategy product-led growth faster can be more efficient and scalable in acquiring, managing engagement, the retention and loyalty user, especially in the midst of digital industry competition, attracting users to try and stay 'sticky' to your business product becomes a challenge in itself.

In this discussion, we bring wealthtech platform Pluang, who recently managed to raise additional funding in the Series B follow-up round of $55 million or equivalent to Rp. 787 billion in January 2022. In addition, representatives from companies that are included in the centaur ranks, Vidio, also share their experiences and share tips and tricks best practice build growth successful digital company business.

Completing this discussion, pioneer companies do not escape digital optimisation product analysis and data service provider, Amplitude, was also present to provide insights on how the strategy product-led growth can spur the growth of digital startups

“I see a lot of startups don't feel ready [...]. In fact, because the competition is getting faster and customer also the expectations are getting higher, so it's important to do it quickly (product-led growth) at the beginning,” explained Karina.

Amplitude also opens up opportunities for startups through the program scholarship. Startups are given access to comprehensive data and support from the Amplitude team for free for one year. You can follow this program at this link or email via scholarship@amplitude.com.

Curious how the actions of these three companies build growth?

Check out the full #TuesdayStartup webinar “Growth Webinar: Build for Product-Led Growth” here!