Understanding Reach in Advertising, Know Your Audience Reach

Before installing a advertisement, of course you have set a goal in advance, for example how many target people are exposed to your ad. Whether advertising on Instagram, Facebook, website, or channel anywhere.

Of course there are many more indicators or metric the target for the success of your ad. Well, this time we will discuss more deeply about reach. Listen to the end, okay?

Understanding Reach

In simple terms, reach is a metric that measures the number of people who have seen your ad.

If the total reach of an ad is 100, it means that the ad has been seen by 100 people. It is possible that one person sees the same ad impression more than once.

Even if someone has seen an ad five times, for example, reach only measures how many people have seen it and not how many times the ad has been shown.

Benefits of Reach in Advertising

After understanding the meaning of reach, then you will know the benefits of reach in advertising.

You already know that reach refers to the total reach of your audience, so by knowing the total reach of your ad, you will know how many people have been exposed to the information in your ad.

That way, you can measure the success of your advertising and strategy marketing that you apply. Has the ad been successful in reaching the target audience? Is the advertisement known to the general public? Well, knowing the reach of the ad, will help you answer such questions.

In addition, reach can also show the level of brand awareness or brand awareness. Why? Of course, the higher the number in the reach metric, the more the audience is aware of the existence of the brand you are advertising.

Tips to Increase Reach

The higher the total reach of an ad, the better the performance of the ad. Therefore, you definitely want to get a high reach number, right?

Here are some tips you can try.

• Customize ads to target audience

First of all, know your target audience. Then, create ads that match the preferences of the target audience. Of course, there is a very different difference between dairy product advertisements for the elderly and milk for toddlers, both the message conveyed, the style, and the visuals must be relevant to the target audience.

• Give hashtag which is relevant

In addition to relevant ad content, you can also try using hashtags or hashtags. Using hashtags can increase the chances of your ad being seen by more people. However, keep in mind that the hashtags used must also be relevant to the ad, yes!

• Use multiple channels

If you use one channel, you will only get audience from one channel. Increasing the use of channels will expand the reach of the audience.

The more channels you use, the more likely people are to see your ad. These tips are highly recommended if you have budget more, because it is very effective to increase the number of reach.

• Do collaboration

This last tip is in principle similar to the previous tips. Collaborating with communities, organizations, media, or influencers/Key Opinion Leaders (KOL) will expand the reach of your audience.

If there are other parties who share or upload your ad, their audience will see the ad. Especially if you collaborate with parties who have a large audience, of course, it will be very profitable and have a positive impact on the amount of your ad's reach.

How, interesting is not it? Now you understand your reach and some tips to increase it. By understanding various advertising metrics and digital marketing, will assist you in formulating the best strategy in realizing your company's goals. May be useful.