1. Startups

True Digital Plus Launches My Arena Local Game Marketplace

It is hoped that it will become a platform that can improve the e-sports and gaming ecosystem in Indonesia

The game industry in Indonesia is no less developed than other digital industries. In addition to the emergence of many domestic game developers, users are also developing. One company that saw this opportunity was True Digital Plus. This game publisher company has officially launched a platform aimed at e-sports fans. This platform is called My Arena.

MyArena itself is conceptualized as marketplace with user-generated content. Thus My Arena is expected to be a shopping place for game enthusiasts in the country. There are also several other features in My Arena, namely the Trading feature, Live Stream, community, and several other features that still smell like games.

True Digital Plus Indonesia Country Director Sofian Marineau explained that the launch of My Arena was their commitment to promote the quality of e-sports in Indonesia. Including in presenting the best mobile games experience for all gamers in Indonesia.

"My Arena is a platform that is user generated content (UGC). Because players or brand partners can become promoters and then create their own tournaments on this platform. In the future, the Trading feature will be available to facilitate buying and selling between gamers which is synchronized directly with the game (in game). The Trading feature on My Arena will be supported by developers and publishers so it's legal," the light.

In Indonesia, My Arena cooperates with Indosat Ooredoo through the Cipika Play platform. This collaboration is My Arena's effort to expand its reach in Indonesia. Meanwhile, the collaboration with My Arena is also part of Cipika Play's efforts to deliver quality content and enliven the game ecosystem in Indonesia.

Indosat Ooredoo's e-Commerce Division Head Carlos Karo-Karo said that Cipika Play's collaboration with True Digital had actually been established since the launch of the Point Blank Mobile game last October. He also explained that currently Cipika Play already has more than 250.000 users with various payment methods

“Currently Cipika Play has more than 50 SKUs [stock keeping unit] with over 250.000 users. Apart from cutting credit/carrier billing, Cipika Play users can buy tokens via bank transfer and internet banking," Karo said.

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