Trends in E-commerce Website Visitors in Indonesia Up to Q1 of 2022

Visitors website monthly on each E-commerce in Indonesia often experience changes. Some have increased, and some have decreased. Talking in terms of the number of visitors website monthly, Tokopedia and Shopee have good development because they are always improving. Meanwhile, Bukalapak is always experiencing a decline, this condition can be a threat.

Digitalization of buying and selling activities gave birth E-commerce which makes it easy for everyone. As we already know, E-commerce bringing together buyers and sellers without having to meet face to face. Especially, E-commerce This is also very helpful when all outdoor activities must be limited, especially due to the Covid-19 pandemic. Nevertheless, shopping trends in E-commerce even high makes competition between E-commerce getting tighter. This can also be seen from the visitor trend report website per quarter released by iPrice. 

Figure 1. Number of E-Commerce Website Visitors

Based on these data, in the 4th quarter of 2018, the top three visitors E-commerce occupied by Tokopedia, Bukalapak, and Shopee. Indeed, third E-commerce This is very loved by people in shopping online. Third E-commerce Of course, they always compete for the first place in the category of the most visitors. All three also carry out promotions to attract new users.

Even in the fourth quarter of 4–one year later, the top three positions have changed. At this time, the first position was occupied by Shopee, followed by Tokopedia, and Bukalapak remained in third position. Tokopedia and Shopee are indeed competing in increasing their popularity in Indonesia. E-commerce this too be top of mind in society. Different from E-commerce founded by Ahmad Zacky, Bukalapak dropped to third place. Based on these data, it can be seen that the strategy implemented by Bukalapak at that time was still not competitive enough to be defeated by E-commerce new, namely Shopee.

Continuing in the 4th quarter of 2020, Shopee was still able to maintain its position from its main rival, namely Tokopedia. It seems that even this year, Tokopedia has not been able to win a position in this website visitor category. Meanwhile, Bukalapak is still stagnant in third place. 

One year later, there was a quite unique change in this ranking. E-commerce which was founded by William Tanuwijaya (Tokopedia) managed to regain its position at number one. And at this time too, Shopee was in second place because it was unable to compete with Tokopedia. Meanwhile, it is unfortunate that Bukalapak's popularity in this category is declining. At that time, the third position of Bukalapak was taken by e-commerce which was established in 2012, namely Lazada. And in the end, TOP 3 E-commerce in Indonesia changed to this category and is controlled by Tokopedia, Shopee, and Lazada. And until the 2nd quarter of 2021, the top 3 positions are still the same and there is no change, and Bukalapak is still in 4th position.

Looking at it from Bukalapak's side, compared to E-commerce On the other hand, the trend of visitors to the Bukalapak website continues to decline. Starting from the 4th quarter of 2018 to the 2nd quarter of 2021, the number of visitors to the Bukalapak website, which was initially 116 million, decreased to 21 million. It is very unfortunate considering that Bukalapak has received the “Best Company to Work For” award by the Asia Awards in 2021. 

Figure 2. Trends in Bukalapak Website Visitors

Indeed, development E-commerce in Indonesia makes everything easier and raises the value of efficiency and effectiveness. birth E-commerce Baru also makes Indonesian people have choices in shopping online. However, on the side of e-commerce companies themselves, the competition they experience will be even tougher. each E-commerce in Indonesia must also continue to innovate in order to retain its users and to remain in control of market share. Whether it's from service improvements, free shipping promotions, to collaboration with an influencer it would be a very important thing to do.

Supporting Data: Graph of Monthly Website Visitors per e-commerce

Header image: Pixabay

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This article was written by Fahmi Fadillah, program alumni DNA #Cohort1 initiated by DailySocial.