"Treasury" Application Presents Gold Investment Platform

A gold-based online investment platform is back to enliven the industry. Treasury has been operating since November 2018 to accommodate online gold buying and selling transactions and storage of gold bullion and jewelry.

In today's media meeting, Head of Brand Development Treasury Narantara Sitepu revealed, targeting: unserved customer The company wants to be the platform of choice for investing in gold.

"With only Rp. 20 thousand, now everyone can directly buy gold directly from the Treasury application starting from 0,5 grams. The hope is that more and more people will invest by buying gold online."

To ensure the security of buying and selling gold, Treasury partners with UBS as an ISO certified gold provider and partners with clearing houses. Currently, Treasury has also been registered with the OJK. For the time being, Treasury is only open to Indonesian citizens.

"To ensure all security to customers, we comply with all regulations from the relevant regulators. We do this so that there is even greater trust from customers," said Narantara.

Similar to other services that sell and buy gold online, Treasury can be accessed by mobile via the Android platform. The iOS version is planned to be launched in the near future. For payment options, Treasury cooperates with a number of banks and payment gateway Tissue.

"We also have plans to add payment options to make it easier for customers. Apart from BNI, we will also add partnerships with BCA in the near future," said Narantara.

Holding My Finances

Currently Treasury claims to have about two thousand users. To increase the number of users, expand marketing activities, and educate the public regarding online gold investment, Treasury cooperates with my finances.

As a financial planning portal, Finansialku provides education related to financial management and has started selling several financial products.

"For that reason, Treasury finally decided to form a partnership with Finansialku. We see that there is a common vision and mission with Finansialku," said Narantara.

Carrying the #PunyaSimpenan campaign, later Finansialku and Treasury will hold a roadshow which aims to expand information and education about gold investment online. If according to plan, in the third quarter of 2019, Treasury products can also be accessed on the Finansialku application.

"I am very optimistic that this #PunyaSimpenan Emas campaign can increase literacy, encourage interest and awaken millennials to plan for a better future," said CEO Finansialku Melvin Mumpuni.

Goals for this year

Currently Treasury is only available in the Greater Jakarta area, but this year there are plans to expand the coverage area in other big cities in Indonesia. The company also has a target to increase the number of application downloads to 100 thousand by the end of the year.

"Hopefully this year we can increase the number of users in accordance with the 2019 Treasury target," said Narantara.

Asked whether there are plans to raise funds, the startup, which is only about three months old, is said to still have no plans in this regard. Treasury is still in the funding stage seed.

"We make sure that with the Treasury application, everyone can buy gold anytime and anywhere by looking at the movement of gold prices directly real-time. We also guarantee that all investments are in gold and are ready to be printed and delivered directly to customers' homes," Narantara concluded.