Tips to Increase Visit Traffic from Instagram to Store Websites

According to the We Are Social report via Dataword, the number of Instagram users in Indonesia is 89,15 million which places us as the country with the 4th largest number of Instagram users in the world after India, the United States and Brazil.

It means, Instagram is one market that has the potential to be monetized or as a source of traffic Web site, stalls E-commerce or landing pages.

Even though on Instagram you can't place direct links in Posts and Reels, there are still some features and strategies that can be optimized.

Instagram Story

Instagram Story is a feature in the Instagram social media application that allows users to post photos or short videos that will disappear after 24 hours after being posted. This feature was introduced by Instagram in 2016 which was inspired by a similar feature on Snapchat.

Users can also add text, stickers, polls, links and various other creative effects to their Stories. In addition, Instagram also provides a "Highlights" feature that allows users to save certain stories to their profile so that they can be viewed for more than 24 hours.

So, in this Story, we can embed a direct link to website. However, to get view and optimal click rate, you need to pay attention to a few things:

Post Hours

99% of the audience who sees stories are followers, so practically your best view potential is when your followers are active on Instagram. User active hours differ from one account to another. Check your account's professional dashboard again and find out what time your followers are active on Instagram.

To do this, click the Professional Dashboard menu, then tap Total Followers.

Scroll down, then you will find when your followers are active every day.

Video on First Slide

Always start your Story with video-type content. From the author's experience, video-type content always gets view and much better engagement than photo-type content.

Choose the most interesting video in terms of content, and the clearest in terms of resolution. Avoid videos that have watermark other platforms, for example Tiktok even from your own account.

Take Advantage of the Stickers in the First Video

One of the factors used to increase view Story by Instagram algorithm is engagement. So, whenever possible, always use stickers that encourage people to interact. For example, poll stickers, reactions, likes or questions.

Commitment high will increase potency views, and view a high one will directly increase the potential click.

Avoid Embedding a Link on the First Slide

Even though Instagram doesn't officially say it doesn't like links in Stories, from the experiments the author did, embedding links to Stories aggressively would break engagement One of the hypotheses, the link makes the audience leave the application so that it automatically cuts the duration and engagement audience in Stories.

Embed Links on Second Slide and Onward

You can embed a link in slide second and so on, or you can also pause one slide before embedding another link.

When embedding a link, use anchor text that attract attention, encourage the curiosity of the audience or arouse curiosity. You can also add text or a description that encourages your audience to click on the link.

Add Slide Link to Highlight

The highlight feature allows your Story to be saved for a long time. This also provides access to audiences who haven't had time, are left behind or want to return to accessing stories that have been deleted.

Bio link

Apart from using stories, you can also embed your site's main link into the bio link. Or, you can create a special page that contains only a collection of important links.

Here are some alternative bio link applications that you can use:

• Get to know Desty Page, Bio Link Service for Creators and SMEs
• Get to know LinkTree, the Bio Link Service for Instagram and TikTok
• Not Drinks, Milkshakes Make Bio Links More Professional
• Mezink Makes Landing Pages Easy to Create; for Various Needs

Click to Action on Every Feed and Reels

A "Click to Action" (CTA) is a design element or message that invites users to take a specific action, such as "Click Here," "Sign Up Now," or "Buy Now."

There are several reasons why CTAs are important in digital marketing and communications in general:

1. Drive User Action: CTAs tell users what to do next. Without a clear CTA, users may be confused or less motivated to continue engaging with your content or product.
2. Deliver Value Proposition: CTAs tell users not only what to do, but also why they should do it. A good CTA will provide an incentive or reason for users to click or engage.
3. Increase Urgency: Some CTAs are created to create a sense of urgency, such as "Limited Offer" or "Get it Now Before It's Gone." This urgency can drive immediate action from users.
4. Improves User Experience: Clear and relevant CTAs ensure that users have a smooth and intuitive experience when interacting with your content.

In this context, CTA can be directed to the bio link, Story and Highlight.

By adding a click to action sentence in each feed and reel, you will get a higher chance of getting traffic.

Instagram Channels

In February 2023, Instagram launched the new Channels feature, an additional feature that allows creators to send one-way messages to channel members (Instagram followers or paid subscribers) in the form of text, photos, videos, polls and voice messages.

The good news is that you can also embed direct links, Feeds, Reels and even Stories into the broadcast message.

How to Create an Instagram Channel

• Click the Direct Message icon.
• Then tap the pencil icon at the top right to create a new DM message.

• If you've got your rations, then you will find a new menu labeled Create a broadcast channel as screenshot the following:

• Name it channel you, then let all the options defaults, and last tapCreate broadcast channel.

• Once created, Instagram will invite all followers of the account to join channel You.
• Furthermore, you can submit content in the form of text, images, videos and links every day or as needed.