This morning (12/8) Tiktok Indonesia launched the #MajuBarengTiktok program. This event coincides with National MSME Day and is supported by the Ministry of Creative Economy, with the hope of increasing the number of MSMEs that are digitizing. This program is a series of #SerunyaIndonesia activities carried out by TikTok Indonesia to welcome Indonesia's independence day. This year's #MajuBarengTiktok is the second activity after the previous year's success was carried out in 2021 with 5000 participants.

The #MajuBarengTikTok program is in line with one of the government's priorities to bring 30 million perpetrators MSMEs to the lokapasar platform in 2023. "In the digital era, SMEs are expected not only to enter the digital platform, but also to be able to actively take advantage of the power offered by the digital platform. This is in line with one of the pillars we are promoting, namely Gaspol (Working on All Potential Online).

The almost one-year training program presented at #MajuBarengTikTok is expected to equip MSMEs with digital capabilities and skills to maximize the online potential of the TikTok ecosystem," said Martini M Paham, Director of Marketing Communications, Ministry of Tourism and Creative Economy (Kemenparekraf)/Tourism Agency. and the Creative Economy (Baparekraf), Republic of Indonesia.

The #MajuBarengTikTok program, which aims to make MSMEs able to take advantage of digital technology in developing their business, will last throughout the year. This program will be divided into various periods, and is available in online and offline in various cities in Indonesia in order to have national coverage.

Topics that will be shared in this year's program include three focuses, namely TikTok LIVE and collaboration with creators, TikTok Shop to develop sales performance, and TikTok For Business to help MSMEs reach the target audience through marketing strategies and effective advertising methods on TikTok. Registration for the #MajuBarengTikTok program officially opens today (12/8) and can be followed by MSMEs in Indonesia for free, without any conditions. First class

MajuBarengTikTok will start in September 2022.

"The #MajuBarengTikTok program is designed to help MSMEs take advantage of the resources of the TikTok ecosystem to optimally develop their businesses, from TikTok LIVE, TikTok Shop, to TikTok For Business," said Pandu Nitiseputro, Head of SMB, TikTok Indonesia.

In addition to getting material, MSMEs who take part in #MajuBarengTiktok have the opportunity to meet and collaborate with creators, users, or fellow sellers. This is a golden opportunity, because MSMEs can tell each other and get solutions to the problems they face, because they will meet MSMEs that have been successful. One of them is Arbert who follows #MajuBarengTikTok 2021 whose business is now very developed.

"First I got to know TikTok in 2021, at which time the COVID-19 condition was still rampant and the economy was still sluggish, especially for MSME players. At that time I joined the #MajuBarengTikTok training program which helped me use the TikTok digital platform to develop my business. Various tips The benefits provided by this program helped me take advantage of TikTok's features, which ultimately made it easier for me as an MSME brand to display product images on a digital platform.

Thanks to TikTok, my team started with only 10 people, now it has reached 40 people. I also had the opportunity to create two new brands. I am very happy that the #MajuBarengTikTok program is back this year, so that MSME players can get new knowledge and real benefits that I feel, and can make the Indonesian business world more advanced," said Arbert, Owner, Bio Herbal, one of the MSME actors in Indonesia. Successful TikTok has experienced a business increase of up to 70% since first joining TikTok in 2021.

For those of you who are interested in participating in the #MajuBarengTikTok program, you can go directly to the link this