Grab and HappyFresh Inaugurate the Presence of "Online Grocery" GrabFresh in Indonesia

Grab inaugurated the presence of online grocery services GrabFresh, the result of collaboration with HappyFresh. This service provides a hassle-free shopping experience, and straight-forward delivery pintu house. In addition, adding income for partners GrabExpress is the courier for sending goods.

this service announced piloted since August 2018, but has only just been inaugurated Grab today, Thursday (6/9).

"GrabFresh supported by HappyFresh is the best example of embodiment of the concept GrabPlatform dan is the first of more partnerships in development. Our ultimate goal is to serve more of the most relevant daily needs, while improving the quality of life for partners GrabExpress, delivery partners, and personal shoppers," said the managing director Grab Indonesia Ridzki Kramadibrata.

Co-Founder and CTO of HappyFresh Fajar Budiprasetyo added, there are many partners Grab owned allows the company to add more delivery slots and increase delivery times. User base Grab area in Southeast Asia is an added value for HappyFresh to grow and develop.

GrabFresh is temporarily available in Jadetabek, then will be available in cities where HappyFresh operates, including Bandung and Surabaya in the next few months. This move is followed by availability in Thailand and Malaysia later this year.

users Grab can choose from more than 30 large supermarkets with extensive networks and special shopping centers, such as Ranch Market, Farmers Market, Lotte Mart, Transmart Carrefour, Super Indo, Grand Lucky, The FoodHall, and others. GrabFresh has a choice of more than 20 thousand SKUs and will continue to grow in the future.

Payment options available, for the time being, are only cash and non-cash (credit and debit cards). Ridzki delivered integration with OVO for GrabFresh will be available in the near future.

HappyFresh has been in business since 2015, reaching more than 1 million families in 10 cities. HappyFresh users are dominated by women aged 25-35 years. They are usually working and having families. Shopping consumption at HappyFresh is mostly for weekly shopping.