Official Traveloka Xperience Available in Seven Countries

Traveloka confirms sub brand The newly released "Traveloka Xperience" is available not only in Indonesia, but also includes six other countries including Thailand, Vietnam, Malaysia, Singapore, Philippines, and Australia. Traveloka Xperience service is positioned head-to-head compete with regional players like Klook or KKday.

"All Traveloka users in Southeast Asia and Australia can access Traveloka Xperience on their devices. If they want to visit Indonesia, they can see what experiences are available and immediately book easily," said Public Relations Director of Traveloka Sufintri Rahayu, Thursday (20/6/XNUMX). XNUMX).

Traveloka Xperience, before being named Attraction & Recreation, is a booking platform for a variety of activity, vacation and lifestyle products, covering 12 categories such as attractions, cinemas, events, entertainment, spa & beauty, sports, local transportation, to workshops.

This service is claimed to have more than 16 thousand inventories and collaborates with 4 thousand partners spread across 60 countries with six language choices to make it easier for users.

Sufintri admitted that his party is confident that they will be the leading players in the midst of competition with regional players.

Traveloka is now a platform that has many business segments that either directly or indirectly intersect with the world of tourism. According to him, only with one application users can get what they are looking for. The rest, they can't get when they use other services.

"Can we confidence [because] we have anything at Traveloka. Trip Advisor can't pay right away booking from there. However, we never see [what] competitors do, because we only see what consumers need."

This high optimism is motivated by the phenomenon shift in consumption patterns toward leisure economy occurs in almost all countries in the middle class, including Indonesia. Referring to the criteria of the Asia Development Bank (ADB), the definition of the middle class is expenditure per capita per day between $2-20 per day.

The population with these criteria in Indonesia is recorded at 134 million people. BPS said that from 2015-2017, statistically the average cost of entertainment (per capita per month) rose 30,96%.

According to a Haris Group study, more than 70 percent of millennials prefer to spend their spending on 'experiences', rather than 'things'. This shift in consumption patterns has become an opportunity for Traveloka and has taken it seriously sub brand.

There is a special team recruited to handle it. Since the end of last year, the company has recruited Christian Suwarna as CEO of Traveloka Xperience, who handles all of these lines in all countries where Traveloka operates. Other teams, such as engineering, marketing, and other supporting elements, were also specially recruited to strengthen Traveloka Xperience.

Christian added, the holiday and lifestyle activity industry was previously really far from digitizing. In fact, this industry holds so much potential that it can actually be obtained without the user having to travel far. In fact, according to him, the most important part of traveling lies in the activity section, not getting on a plane or staying at an expensive hotel.

Without going into details, he claimed that the growth in the number of Traveloka Xperience orders during this year's Eid alone increased three to four times compared to normal days.

For the sake of risk mitigation, the company does not open opportunities for tour partners who come from individuals. At least they must be a legal entity PT or CV. Then there is curation that is specifically carried out by the team to ensure the authenticity of the services provided by partners.

There is a rating and review feature from users who have used the services of these partners. The higher the rating that comes in, of course, it will increase the confidence of potential users to do so booking.

"We are the fastest player to develop Xperience. The results are reflected during the Lebaran moment. That number is the result, but that's not what we highlight. Our mission is to encourage people to hunt for important moments," he said.