Edtech Guided Platform Offers a Career Preparation Bootcamp Program in the Field of Technology

Launched last 2020, startup EdTech "Guided" has pocketed early-stage funding from init-6. It's a startup EdTech The third announced to receive funding from the venture capital company owned by the former Bukalapak executive after Educa and Codemi.

To DailySocial.id, Founder & CEO Guided by Zaky Muhammad Syah said that after getting a grant from the University of Indonesia, they were not too aggressive in raising funds. Having made a profit from day one, they are more focused on growing the business and adding more students.

This year with the aim of accelerating business growth and expanding the scope of services, the offer from Init-6 as an investor they received. Of course, after seeing the similarities in vision and mission with the venture capitalists.

"I see that Init-6 has the same mission as us, which is to channel new workers who are increasingly being demanded by the digital industry today. There is still no similarity in the curriculum on campus with the demand from the digital industry, resulting in the current lack of relevant and quality digital talent. in Indonesia," said Zaky.

The fresh funds will be used to recruit talents at the senior level. In addition, they also want to develop a more comprehensive Learning Management System (LMS). user friendly and personal to students. With a more structured learning system, it is expected to improve the quality of graduates.

It is also said, currently as many as 80% of graduates Guided accepted by the company as a new employee. The target is that with the strengthening that is done, it can increase that percentage to 100%.

"Currently there are 450 companies that have partnered with Guidance to absorb our graduates as their employees. It is hoped that by 2023 we can have around 300 thousand new students. Currently there are around 30 thousand students from the Guided education program," said Zaky.

The educational programs offered by Guided include, data science, digital marketing, UI/UX, business intelligence, SEO, product management, web development, and others.

Still focused on B2C

Even though it slides as a platform EdTech, but with the choice of educational programs available, Guidance also wants to be a digital workforce channeling platform, which is currently increasingly needed by the digital industry. For that they really concentrate on the quality of teaching.

One thing that is also very important is related to the recruitment of mentors. They present selected mentors drawn from industry players.

"Our curation process begins by inviting them to become mentors for free classes. Later, after passing the evaluation, we will offer a contract for one year and so on," said CPO Guided by Alim Anggono.

In terms of demographics, it was recorded that around 70% of Supervised students were aged 23-29 years. Not only fresh graduates, many are already working and then decide to switch careers in technology. Lately Guided has also seen a surge in new students who are victims layoffs from startups to technology companies in Indonesia.

"With a choice of classes on offer, ranging from video learning and class bootcamp, we charge students Rp6 million for five months and the opportunity to be channeled as employees in companies that have collaborated with us," said Zaky.

Although it has not targeted the B2B segment specifically, but through bootcamp Specifically, companies that want to recruit several employees to fill several positions can take advantage of this program. Supervised also provides teaching options to employees who have been independently recruited by the company.

"Until now, the Guided Monetization strategy is to charge students (B2C). There is no plan for us to be more serious in targeting the B2B segment in the near future," said Zaky

Not only do they want to produce new graduates that are sought after by local companies, Guidance also has a plan to produce the best graduates to then distribute them to companies abroad. This later became their goal, after receiving news that some of their students had been accepted by foreign companies.

"This fact is a good opportunity for us to later become Guided's new goal. Judging from the similarities in theory, the only difference is in terms of use case only," said Zaky.

Concept bootcamp quite well received in the Indonesian market. This is evidenced by the impressive traction of service developer startups bootcamp. Apart from being Guided, there are also several providers bootcamp which has received support from investors. Latest available Binary Academy, Skillvul, MySkill, Hacktiv8, and others. Some of them also channel their graduates to startup partners or companies in need