Briefer Application Wants to Bridge MSMEs with Workers in the Communication Sector

PT Kreasi Communication Digital, a strategic unit of IGICO Advisory, officially launched Briefer as a collaboration application to accommodate workers in the communication sector. The platform is specifically designed for communication practitioners who focus on field public relations, brands, and other related skills.

Later, the service can be enjoyed by users on Android and iOS devices to find partners in related fields that support their business needs.

With a mission to become an 'operating system', Briefer tries to build a communication collaboration ecosystem based on cloud which allows practitioners to work together with business people, MSMEs, organizations, and the government in Indonesia.

Founder & CEO Briefer Aditya Sani explained that the launch of the service was a breakthrough effort and new way of working in the digital era that is able to facilitate the dynamics of the needs of the communication industry. The Briefer provides a place for every communicator, especially freelancers, to work with equal standards in an ecosystem.

"We see that there is a gap in skills and work standards among freelancers in the communication industry, especially between big cities and secondary areas that have an impact on the economic welfare of the actors. We are here to answer these problems and challenges by developing appropriate technology, and collaborating with those who have special experience and specialization in the field of communication from various regions to meet the needs of MSME players, businesses, organizations and the government," added Aditya.

Features offered

For now, the application is not ready for the public. While perfecting its development, the Briefer team continues to build partnerships with related parties. Process soft launch Wednesday (03/11) also marked the start of the curation process for prospective specialists based on their respective expertise to join as collaborators and the Briefer family.

With the application launched, later MSME actors or other users can consult directly with specialists through Chat, Virtual Meetings, and Face-to-face using the mechanism hourly rate set via the app.

By listening to various aspirations from industry players, at this early stage, Briefer introduced 5 communication products, namely the manufacture of press releases or articles, monitoring media, maintenance webinar, looking for a videographer/photographer. and talent to support the organization of the event.

"We believe that the best work comes from collaboration. Therefore, through Briefer, we hope to build collaborations across stakeholder in a healthy, credible, comprehensive and effective communication ecosystem," added Aditya.

MSME public relations needs

Not only corporations, MSMEs can also take advantage of communication experts to carry out good public relations strategy. There are various agendas that can be carried out, for example conducting media relations to improve Presence from business or brand developed. Apart from increasing awareness, media coverage also has benefits such as building public trust in certain services. Usually it takes special skills to be able to execute the strategy optimally.

However, one of the point bread which many MSME actors feel, to hire the services of a communication expert agency, they have to spend a lot of money – although several public relations companies have also started making packages for MSMEs/startups. The existence of a platform like Briefer can actually be a breath of fresh air, instead of renting a comprehensive and expensive service, MSME players can choose services a la carte alias as necessary – especially if it is done by part-time workers, usually the cost tends to be more affordable.

Although it does not specialize in providing expert communication services, in fact, there are already several platforms in Indonesia that accommodate freelancers, including in the field of public relations. Some of them Getcraft, Side, Sribulancer, Fastwork, and others.