How to Add and Sync WhatsApp Business with Facebook Page

In the rapid digital era, WhatsApp Business and Facebook have become two very valuable communication tools for many business actors, including Micro, Small and Medium Enterprises (MSMEs).

Instant messaging application WhatsApp Business allowing business owners to connect more personally with their customers. On the other hand, Facebook is a popular social media platform and is used by millions of people every day and can be used to expand reach and increase business visibility.

The combination of the two can provide extraordinary benefits for business people. One way to maximize the potential of both is to add and sync WhatsApp Business with a Facebook page.

In this article, we'll explain the steps to add and sync WhatsApp Business with your Facebook page, and why this integration is key to your business growth.

Why Should You Sync WhatsApp Business with Facebook Page?

Before we start, let's discuss why integrating WhatsApp Business with Facebook Pages is so important:

Improve Accessibility

By syncing WhatsApp Business with your Facebook Page, customers can easily contact you with just one click. This makes communication more convenient and accessibility higher.

Consistent Business Information

Sync ensures that your business information, such as business hours, address, description, category, website URL, and email address, remains consistent across platforms. This gives a professional and trustworthy impression.

Automatic Notification

You can automate important notifications to customers via WhatsApp Business, such as order confirmations or delivery status updates.

How to Sync Facebook and WhatsApp Business Information

• Open the WhatsApp Business application.
• Navigate your steps to More Options on Android devices or Settings on iPhone devices.
• Press Business features, then select the Facebook & Instagram menu.
• After that, select the Facebook account that you want to sync with your WhatsApp Business application.
• Enable the Sync profile with Pages option, then confirm by clicking Enable.

It is important to remember that this sync works in one direction only, namely from the Facebook Page to the WhatsApp Business app. When you make changes to your Facebook Page, your WhatsApp Business profile will automatically be updated to reflect those changes. However, on the other hand, if you update the information on your WhatsApp Business profile, the changes will not affect the information on your Facebook Page.

Connecting WhatsApp Business with a Facebook page is an important step to maximize the marketing and communications potential of your business. With the features these two platforms have, you can build better relationships with customers, increase business visibility, and expand your reach.

In a business world that is increasingly connected digitally, these steps can be the key to MSME success in facing increasingly fierce competition.