Tri Operator Strategy Aims for New Customers, Adds BTS and Promotes Loyalty Program

Hutchison Tri Indonesia (Tri) revealed that they will soon build 8 thousand new BTS. This is done to realize their ambition to get an additional 10 million subscribers by the end of 2019.

It's just that Chief Commercial Officer Tri Dolly Susanto is reluctant to mention which locations will be targeted. He said that currently Tri has operated 55.100 BTS units spread from Aceh to Gorontalo, with a fiber optic network of 16 km.

In line with this strategy, this time the company relaunched the Bonstri loyalty program which attracts young people as its target customers. Dolly said Tri has around 37 million subscribers, about 80% of whom come from young people. And of the total youth group, 90% of them are Generation Z.

"We want to hold almost 8 thousand sites 4G. Now most of our customers are already on the 4G network," said Dolly, Tuesday (11/12).

The Bonstri program is Tri's way of encouraging user loyalty with various benefits just by exchanging points for various offers. Starting from shopping vouchers on the site E-commerce, tourism, culinary, accommodation, entertainment, to Tri internet/data packages.

In total there are 2 thousand products from 222 merchant who have joined to pamper Tri's customers. Bonstri can only be accessed via the Bima+ application.

Dolly also said that around 12,2 million Tri subscribers have accessed Bima+ since it was first launched 1,5 years ago.

"The Bima+ users are increasing day by day. 95% of them always go back and forth to the application every day. That's why we are bringing back Bonstri with many feature updates so that users can get whatever they want."

Through this innovation, Dolly wants to reaffirm Tri's position as digital lifestyle providers at the forefront of Indonesia.