1. Startups

Gadjian HR SaaS Startup Gets Initial Funding

Funding led by Golden Gate Ventures with participation of Maloekoe Ventures

Platform human resources and SaaS (Software as a Services) based payroll Gadjian has just announced the acquisition of seed funding led by Golden Gate Ventures. Maloekoe Ventures is also involved in this funding. The value of the funding obtained is still kept secret.

This funding will be focused on expanding the marketing team and distribution. Apart from being based in Jakarta, Gadjian is eyeing Bandung as the next city for expansion. Its partnership with the Bandung City Chamber of Commerce and Industry is being initiated to immediately realize this need.

Gadjian itself was launched in May 2016, under the umbrella of business platform developer startup FAST-8. Gadjian services are designed to provide solutions for MSMEs to manage administrative functions such as calculating salaries, income taxes, centralizing employee data to conducting attendance analysis.

According to the explanation of Gadjian's Co-Founder and CEO, Afia Fitriati, currently, Gadjian's services have been used by dozens of clients in the Jakarta, Bandung and Yogyakarta areas, one of which is Hijup and DiscountAja. Afia also explained that Gadjian could be used for MSMEs in various business categories. The SaaS-based approach is considered efficient, making it easier for MSMEs to adopt these services.

"When we launched Gadjian, our early adopters came from the technology sector, as previously thought. But we were quite surprised that Gadjian's early adopters also came from more traditional sectors such as government agencies and businesses. real estate."

In addition to funding support, the Gadjian team believes that the experience and network of Golden Gate Ventures in Silicon Valley combined with the extensive network of entrepreneurs from Maloekoe Ventures can boost Gadjian's service quality in the Human Resources Information System (HRIS) market in Indonesia.

"When we first saw software Gadjian, we are very impressed with the design, ease of use and the fact that this app helps solve a very real problem for growing businesses in Indonesia. We have never seen an application of this class in Indonesia, so we are delighted to join Gadjian on its journey to become the leading HRIS provider in the country," said Vincent Lauria from Golden Gate Ventures.

Managing Director of Maloekoe Ventures Adrian Gheur also gave the same impression on Gadjian. The application advantages and developer experience in the HR field are considered to be the right alternative for startups in digitizing business administration. Utilization based on cloud also provide effective problem solving in internal business.

Gadjian was founded by Afia and her husband Else Fernada. Prior to developing Gadjian, through FAST-8, several business services had been developed, one of which was HRD Helper. Unlike Gadjian, HRD Helper is targeted at large companies in Indonesia, with a -based implementation on-premise.

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