Shoppertainment Has the Chance to Earn Big Cash

Shopping app online is now growing with a much more sophisticated concept. In recent years there is a marketing technique that is going viral, namely shoppertainment. This technique is favored by the younger generation because basically millennials like to see new items that attract attention to wash their eyes and buy them.

What is that shoppertainment?

Shoppertainment is the latest innovation in shopping that uses a variety of interactions such as live streaming and other entertainment. Process live streaming is an icon of strategy shoppertainment, because consumers can immediately buy goods when traders do live streaming.

Appearance shoppertainmentbased on consumer behavior which is considered easily distracted. Shoppers often fill their shopping baskets, then it stops when they see more interesting product content. Finally, the buyer forgets the shopping activities that were previously running and the seller can only hope that the buyer remembers and completes his activities quickly check out.

According to research by the Boston Consulting Group, today's consumers have greater choice and control over their shopping activities. That is, when they feel no longer interested, they will leave the shopping activity.

Shoppertainment is a great response and opportunity to changing consumer behavior due to increased adoption of technology. Because, consumers feel they are starting to need authentic and interactive content, which at a certain level is able to touch emotionally, not just proffered through product windows or one-way advertisements.

Influence shoppertainment

Shoppertainment is the future E-commerce and the market opportunity is sizable in Asia Pacific, with an estimated value of $1 trillion by 2025 according to Boston Consulting and TikTok. By 2022, that's already $500 billion, so it's expected to double in the next three years.

Indonesia can be called by start market, with a contribution of 26% of its total market opportunities in Asia Pacific. In 2022, the value will be around $ 6,5 billion, and within 3 years it is expected to increase 62% to around $ 27 billion.

Tips and tricks for those who want to use strategy shoppertainment

1. Form a strong persona when live

Currently, there are a lot of them live, so if you don't have a characteristic, it will be very difficult to attract people's attention.

2. Show usability of the product directly

Have you ever seen advertisements for foreign products (usually from China) that made us think, “If I buy this, my problem will definitely be solved”? If we take a closer look, the reason advertising is interesting is because we are shown a specific problem that can be solved if we buy the product.

3. Give a touch of education and entertainment

His name too shoppertainment, sales and entertainment must be balanced. If the sale is too hard selling, so live everywhere else will remain quiet.

Header image: Pixabay. 

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This article was written by Ayu Roma Ainun Nisa, program alumni DNA #Cohort1 initiated by DailySocial.