Serasi Autoraya Launches Three Digital Applications in the Automotive Sector

PT Serasi Autoraya (SERA), a subsidiary of Astra Group, announced their three digital applications, namely mobil88 e-store, TRAC To Go, and IBIN Live Auction. All three were launched to facilitate buying and selling transactions, rentals, and vehicle auctions for its users.

These three applications are a form of business digitization that has been run by Sera so far. The first application they introduced was the mobile88 e-store. This application allows customers to make car purchases directly without having to come directly to the shop showroom.

Through the application, users can directly order vehicles and services Test Drive to purchase transactions with various payment options. Some other features include a creditworthiness calculator feature to calculate credit simulations and find out the eligibility of credit applications, branding features, cars, and others.

This year, SERA has set a target of 10.000 users for each application.

mobile88 e-store is a form of digitization retailer mobil88 used car. All stock vehicles sold on the web and applications are vehicles belonging to mobil88 so as to ensure the quality of the cars sold. It is slightly different from the concept Seva.id, Astra Digital service, which carries the concept of marketplace.

Next application introduced SERA Group is TRAC To Go as a car, bus, and car rental application airport transfers. Customers can book up to 12 hours before the pick up time. This app is also similar to Movic.id, an application made by Astra Digital, both offer vehicle loan solutions. The difference is Movic carries the concept marketplace, while for the TRAC To Go service, all assets of the vehicle or driver belong to TRAC.

The third application launched is IBID Live Auction. This application is an innovation and renewal of the auction system and method at IBID that allows users to participate in online auctions with an auction frequency of more than 50 times per month with an auction network in more than 30 cities. The features offered include the purchase of Bidder Numbers, direct notifications, transaction processing searches, car comparisons, and also viewing 360 photo views for car interiors.

"The innovations carried out by the SERA Group are a form of our response to the consumer trend which now prioritizes access to information and transactions online online menggunakan smartphone. We want to provide the best experience for customers through the latest features that make it easier for them whenever and wherever they are," said SERA President Director Firman Yosafat Siregar.