Selleri Wants to Empower the Role of Resellers and Dropshippers in Tier 2 and 3 Cities

The amount of demand from the city tier 2 and 3 will be local fashion products, which is a strong reason for the Selleri platform to be launched. Founded in June 2021, the focus is on empowerment reseller and dropshipper. Sellerri offers the option for everyone to sell online and offline.

To DailySocial.id, Co-Founder & CEO Selleri Jayant Kumar revealed, utilizing strategic partnerships with beg, making it easier for them to add sales channels using reseller. Apart from Jayant, co-founder Others who support the establishment of this startup include Najmuddin Husein (COO) and Firman Hasan (CCO).

"Currently we already have around 1000 beg, 45 thousand resellers, and approximately 120 thousand SKUs on the platform. By using the Selleri application, those who want to sell don't have to worry about business capital, the risk of running a business and also don't have to think about a warehouse to store goods. All sellers are managed from the initial transaction to the final process to the buyer," said Jayant.

Target mompreneur or housewives who already have strong communities and friendships in their respective regions, Selleri is here to help beg market products more broadly while providing additional income to reseller. Draft reseller and dropship itself has actually long been applied by marketplace, but Selleri noted that in the last few years, the potential is growing, judging from the existing demand.

All access offered by Selleri for candidates reseller can be enjoyed for free. In this case, the seller gets a direct commission from beg. Most begCurrently, it is a local fashion product, which in fact does require additional sales channels.

"For payments, even though they have provided bank transfers up to QRIS, Selleri noted that 95% of the Cash on Delivery (COD) options are mostly used by buyers for payment options," said Jayant.

This kind of business concept is actually known as "social commerce". Relying on the network reseller, several startups are also targeting the same market segment in the regions. Some pre-existing applications such as RateS, Evermos, CrediMart, Merchandise, Borzo and so on.

Marketing through social media

Apart from Jabodetabek, Selleri's services have also reached Central Java and East Java. Most of these areas are cities tier 2 and 3, which are experiencing increasing interest in making purchases using reseller.

Even though currently apps like marketplace and E-commerce has been widely used, but for Selleri the most choice of sellers to market their products is to use Facebook Marketplace to Facebook Live.

This phenomenon is claimed to distinguish Selleri from other platforms. In addition, Selleri also provides the option of creating a site, for sellers who want to use this option. However, the most marketing activities they use are through social media.

Leveraging the data they have from reseller and dropship, then it can be determined which products are needed and sought by buyers. So it helps suppliers who offer local fashion such as with brand small to medium enterprises can market their products accurately. This is claimed by them to be an option for small suppliers who find it difficult to compete with bigger brands in Indonesia marketplace.

Currently there are 500 cities in 24 sub-districts that use reseller and dropship from Seller. People who live in cities such as Semarang, Banyuwangi, Bukittinggi are starting to take advantage of this concept, because there are still many of them who don't believe in services e-commerce and marketplace.

"We also see that based on purchases from customers who are sold from resellers, most buyers are not loyal to customers brands, marketplaces and others. But they are loyal to the community or trusted people. Therefore, the concept that we offer is suitable for cities in Indonesia tier 2 and 3," said Jayant.

Last year, Selleri managed to secure initial funding from investors worth $610 thousand or the equivalent of 8,7 billion Rupiah. Capital Venture those involved are Kejora-SBI Orbit. If previously the company had a target of being able to provide additional income of around 5 million rupiah to 100 people reseller, then after getting fresh funds the target increases to 1000 reseller.