Seeing E-Learning Trends as a Business Commodity

E-Learning nothing new. Currently variant learning platform there are already so many, even so with startups or companies that are trying to do business with it. Its penetration is not asbooming other technologies – for example E-commerce or other online services—making many think that this platform is lacking "sexy" to serve as a revenuestream.

According to research results from elearningindusry.com, countries with a growing adoption rate e-learning are India (55%), followed by China (52%), Malaysia (41%), and Romania (28%). Indonesia itself is in 8th place with a growth of 25% annually. This figure is higher than the Southeast Asian average of 17,3%.

There is a unique shift away from business in this education sector, e-learning began to lead to the B2B (Business-to-Business). For example, 77% of public agencies in the United States utilize e-learning for corporate training programs to improve the skills of its workers. On the industry side, market share online corporate training increasing 13% per year.

[Also read: DailySocial Research on Online Course Users in Indonesia]

Companies from small, medium to large scales are starting to see the importance and benefits of having them e-learning. According to data and statistics from The 2014 Training Industry Report, 29% of companies globally, both small, medium and large, are interested in buying software and services. e-learning. In addition, 41% of companies are interested in purchasing Learning Management System (LMS) services.

In Indonesia alone business e-learning began to develop. Various forms of services are offered. One of them that provides in the form of SaaS is Squlines. It provides online foreign language education services based on the Learning Management System (LMS) by utilizing technologies such as: video call, online materials and assignments, study schedules, teacher evaluations and student reports.

Responding with trends e-learning which at first glance looks “sluggish”, Squline CEO Tomy Yunus said:

“We view and analyze existing data and statistics related to the business e-learning in Indonesia carefully in recent years. Based on reports, surveys, and studies have shown that the industry e-learning not slow down. In fact, more and more individuals, companies and institutions are turning to e-learning because they are aware of its effectiveness and convenience.”

[Also read: Educational Startup Squline Focuses on Adding Corporate Users]

Regarding the B2B model that is currently developing in this sector, Tommy also shared, "For business, we have collaborated with several large companies in Indonesia such as insurance, oil and gas, retail, educational and training institutions, to state-owned enterprises. Therefore, we are targeting market expansion business-to-business (B2B) by 13% per year according to market trend e-learning for companies globally.”

From the testimonials of Squline users themselves, the online learning system is considered an effective way for students. This is also supported by data that learning through e-learning takes 40-60% less time than the learning system offline. In addition, with the method e-learning participants become more effective in learning by mastering almost 5x more material than the class offline with the same duration of study.