Quipster Business Plan Post Merger of TraktorHub and Webtrace

Two B2B startups, Webtrace and TraktorHub, merged and came up with a new name, Quipster. Quipster offers a one-stop solution for the construction, logistics and mining industries; from rental and sales marketplaces, IoT solutions, to integrated asset management, and financial/insurance products.

To DailySocial, COO Quipster David Hartono, who is the Co-Founder of TraktorHub, said that the merger process started with an introduction made by their investors, namely Prasetya Dwidharma.

Seeing the common vision and plans to accelerate business growth, the merger was finally carried out. Besides David, Quipster is led by CEO Erwin Subroto and CFO Denny Tijioe who represents Webtrace.

Quipster will be the new entity acting as the parent company for WebTrace and TraktorHub. Each entity will continue to operate during the integration process.

"Because there is a common vision and mission and the fellow founders already know each other, we finally carried out this merger process. From TraktorHub itself, we see there is a need to tracking and monitoring of heavy equipment in the future," said David.

TraktorHub itself is an online heavy equipment rental platform that simplifies the search, procurement, and logistics processes for its customers. Meanwhile, Webtrace is a platform that fleet managers can use to provide technology solutions so that logistics businesses can run more efficiently and increase productivity and security. This is done by implementing sensors and IoT solutions that will generate various data and analysis real-time.

After each startup has received initial funding from Prasetia Dwidharma, this year Quipster will raise funds for the Pre-Series A stage.

It is planned that the fresh funds will be used to continue the company's expansion to 12 cities in Indonesia, including building new products and establishing partnerships with financial companies to offer loans or insurance services.

"This was previously planned by TraktorHub, namely asset management and also financing for the purchase or rental of heavy equipment. Thus, we can provide comprehensive solutions and services," said David.

Unified integration of two platforms

As a platform, TraktorHub provides a heavy equipment rental platform commonly used by the mining and construction industries. The lack of digital platforms that support the industry and the lack of transparency of processes in the field encourage TraktorHub to develop more technology know more to serve their customers. Together with Webtrace, the first post-merger phase is developing relevant technologies for TraktorHub.

"For now, we will develop a new platform with new features that can later drive TraktorHub's business. In addition, through this collaboration, both Webtrace and TraktorHub can serve each other's customers," said Denny.

Train lease heavy equipment is proving to benefit companies of all sizes across a wide range of industries with lower administrative costs, along with reduced capital expenditures, Opex, and maintenance complexities that are anticipated to drive the construction, logistics and mining equipment rental market.

“We introduced the two startups to see the potential for collaboration, which resulted in a very fruitful collaboration. We are happy that they have finally agreed to merge and work better as a team,” said CFO of Prasetia Dwidharma Ardi Setiadharma.