ProSpark Presents Edutech Solutions in the B2B Segment

Founded in 2018, ProSpark was developed into a Learning Management System (LMS) that allows companies to train, certify, transfer knowledge, and collaborate; both internally and externally. Specifically targeting the B2B segment, by providing a learning management system to improve staff competence.

To DailySocial ProSpark CEO & Co-Founder Alfa Bumhira said the platform was founded on the basis of providing access and tools to help educate and empower people with the skills needed to improve their careers. In addition to Indonesia, ProSpark has also been present in Singapore and the Philippines.

"Our vision and mission is rooted in helping people. The Founders of ProSpark have both lived in the United States for a long time, and we've seen what a positive investment in human capital can do for the development of a company or country."

ProSpark Business in Indonesia

Currently, ProSpark has several corporate clients, including Bank Sahabat Sampoerna & Asuransi SLU. The company has also established partnerships with 3 key partners, and is currently in the process of finalizing 2 new strategic partnerships, which will help expand the company's footprint in Indonesia (agreements will be announced soon).

ProSpark targets many industrial sectors, judging by the increasing demand in the digital learning space. They also have local teams and partnership networks that also cover Surabaya, Bogor, and Bandung with the aim of expanding to other cities.

The applied business model is based on licensing and content fees. For LMS licenses, the model is based on annual or multi-year B2B subscriptions, and for content it is based on module type. ProSpark claims to have a unique value proposition which is their strength especially in the simplicity of the LMS, easy integration, flexible upgrades that meet the core of the user's needs.

"We strongly believe (positively) about Indonesia's future economically and socially, and we believe ProSpark can play a role in supporting the positive transformation that is taking place in various sectors," said Alfa.

In Indonesia itself, there are already several services edutech targeting businesses. For example, similar to ProSpark there is HarukaEdu through the product CorporateEDU. Meanwhile, for independently developing staff competencies, there are also many platforms on the market, including the Skill Academy from Ruangguru and also Vocraf.

ProSpark plan after pocketing funding

To accelerate business growth, ProSpark has pocketed stage funding pre seed led by Agaeti Ventures. Prasetia Dwidharma and angel investors Adi Adisaputro is also involved in this funding stage.

ProSpark plans to use the funds to expand its commercial footprint and strengthen its position in the market. The company is also preparing future plans for regional expansion throughout Southeast Asia.

"The funds will be used to expand our technology infrastructure as both of our technology teams are located in the Philippines and Indonesia. We will invest some of the funds to expand our commercial footprint in our main target market, Indonesia," said Alfa.

Seeing the large demand during the quarantine period for the spread of the COVID-19 virus and the Work From Home (WFH) recommended by the government, ProSpark offers digital learning solutions to companies so that employees can use them.

"Nowadays with the spread of the COVID-19 virus, many trainings have been cancelled, and also for a long time companies and organizations have been looking for cheaper and more efficient ways to train people. So ProSpark provides a ready-made experience that allows companies to train employees them anywhere, anytime through the ProSpark website and app," said Alfa.