Pomona Receives Initial Funding from Frontier Capital, Prasetia Dwidharma

Loyalty service focused on helping retail stores offline Pomona announced the acquisition of seed funding, with an undisclosed amount, from Frontier Capital, Prasetia Dwidharma, and a number of angel investors strategic. Founder and CEO of Frontier Capital Handi Irawan has been appointed as President Commissioner of Pomona.

The funds obtained will be used to accelerate product development. Pomona some time ago have established partnership with Grand Indonesia as one of the largest malls in Indonesia.

Unlike other digital services that support e-commerce activities, Pomona provide a more pleasant alternative experience when shopping at malls, cafes, or other shopping centers. With the concept of gamification, Pomona provides reward for users who shop while using their application.

On his investment, Handi commented, "Mediation of physical retail stores and smartphones using location-based mobile technology is revolutionizing the way modern consumers shop today. Pomona has created an avenue that connects buyers, sellers and brands. Everyone can win."

"Pomona offers O2O solutions for retailers and brands with measurable ROI that can help traditional offline stores enter an interactive world. In this world, retailers and brands are closely connected with their consumers while getting insight through various effective marketing campaigns."

To ensure the addition of product quality, the Co-Founder and CEO of Pomona Benz Budiman told DailySocial said this step includes adding talent in the technical field.

Benz said, "Pomona will focus on helping brands and retailers so that our biggest development is meeting the things that are most relevant to them. We are also realizing the process of gamifying the offline shopping experience so that it becomes even more enjoyable."

In explaining his product, Benz uses the Pokemon Go parable:

“You can call us 'Pokemon Go for Shopper'. If with game With this, users can catch virtual monsters, with Pomona you can capture points that can be exchanged for various real prizes such as credit, vouchers, and even gadgets for free.”

Currently, Pomona has more than 650 partner merchants in Jakarta.

Forge partnerships with big players

Pomona has just announced partnerships with a number of major retailers and brands, including Grand Indonesia, Ranch Market, Central Department Store, and Gramedia. The recently launched barcode scanning feature has resulted in scans of 300 thousand products on the Pomona platform which is expected to help consumer and retailer engagement.

The stretching of the e-commerce trend in the last 2-3 years has indeed become a threat for retailers who are not ready to have a presence in various channels. Nevertheless, Pomona believes that the habit of shopping at offline stores will not die and they are working to enrich this experience.

"With the support of our extensive network of investors, we look forward to the launch of our marketing solutions for retailers and brands offline solution oriented based on ROI and performance," concluded Benz.