Pawoon Optimism Dives into the Digital "Point of Sales" Service Industry

In the service industry point of sales (POS), the name Pawoon became one of the most well-known. Founded in 2014, Pawoon managed to survive and even continue to grow significantly. It was stated that in 2017 Pawoon was able to get user growth five times from the previous year. This achievement finally makes Pawoon quite optimistic and keeps trying to improve the quality of their services.

CEO Pawoon Ahmad Gadi to DailySocial said that the Pawoon system is constantly being updated and improved. One manifestation of this quality improvement is the launch of Pawoon 2.0 with a number of feature updates. In terms of the team, Pawoon also continues to improve by adding personnel, it is recorded that currently there are 200 personnel who run the company's business.

"Adding important features to accommodate the diverse needs of Pawoon POS clients, from individual businesses to enterprise scale with hundreds of branches. One of the newest features added to Pawoon POS is Multi-Outlet Pricing, where companies that have many branches/outlets can flexibly set different prices for the same product in each branch, easily and quickly," said Ahmad.

Furthermore, Ahmad explained that there were several other improvements and updates, including improvements to the Customer Management feature so that it can be easier and faster to manage customer data, integration with non-cash payment methods, and integration with Ponta.

Active movement Pawoon in improving the quality of their services is also inseparable from market demand and the needs of businesses and SMEs for reliable POS solutions.

"Indonesian entrepreneurs are very aware of the importance of a POS system in business management. They are getting smarter in comparing and choosing the right system for the smooth running of their business, so they are not easily persuaded by POS players who only rely on aggressive marketing strategies. Business owners usually want a POS that has full features , easy to use and affordable prices with excellent customer service," continued Ahmad.

Pawoon's next strategy

Pawoon's service quality improvement is one of Pawoon's plans to continue to grow its business. Another strategy that will be taken is to actively sponsor various events in Indonesia and establish cooperation to attract more potential customers.

Competition in the digital POS business in Indonesia is quite busy. Apart from Pawoon, names like MokaPOS, NadiPOS, Olsera and several others are also selling the same solution. According to Ahmad, Pawoon remains optimistic that he can get many users to continue to survive and grow because of the existence of passion The strong commitment of the Pawoon team to provide high quality POS solutions and a commitment to providing great and satisfying customer service.

"Currently Pawoon representatives have spread across 20 major cities throughout Indonesia and will continue to be developed into new cities. Pawoon also participates in a number of exhibitions and is actively sponsoring various events throughout Indonesia. strategic partnership with several large companies, such as XL Axiata, to attract potential customers," explained Ahmad.