Tokopedia and Pegadaian Inaugurate the "Tokopedia Emas" Gold Sale and Purchase Feature

Tokopedia inaugurated its partnership with Pegadaian by launching the "Tokopedia Emas" gold buying and selling feature. This feature provides an opportunity for users to make transactions for buying and selling gold online, replacing previous partnership with Orori.

Starting from 500 Rupiah as an initial investment, users can invest in gold commodity products. There are several levels membership for users according to the needs of the gold transactions carried out, namely Gold Club, Gold Prime and Gold Prestige.

"Our goal in collaborating with Tokopedia is because of the common vision and mission, which is to make it easier for people to invest in gold in the form of savings," said Director of Marketing & Product Development of PT Pegadaian Harianto Widodo.

Co-founder & Vice Chairman of Tokopedia Leontinus Alpha Edison added, "We see that as a state-owned company, Pegadaian is very relevant to be a partner of Tokopedia. Initially, we can start with gold savings, in the future it is not impossible that we will develop other interesting features."

Supervised by OJK

The system used in the product Tokopedia Gold are under the supervision of the Financial Services Authority (OJK). Pegadaian ensures that all products are insured. The transaction process is said to be relatively easy. Customers simply fill in the amount of gold purchased in grams or Rupiah and make payments just like shopping on the Tokopedia application.

"Currently we only provide direct withdrawals for customers who want to print their savings in physical form [gold bars] at all Pegadaian branches. However, in mid-2019 we plan to establish partnerships with third-party logistics for delivery to customers' homes," said Harianto .

The disbursement process is claimed by Pegadaian and Tokopedia can be done automatically real-time. This is the priority of Tokopedia Emas. In addition to gold bars, customers in the future can print savings in the form of jewelry. For the certificate itself, customers can get it directly at the Pegadaian branch.

Even though it has only been running for less than a month, Tokopedia Emas is claimed to have had a significant number of users or customers with an increase of up to three times.

"Through collaboration with Tokopedia, it is hoped that Pegadaian can attract more new customers from the millennial circle, who have now joined Tokopedia," said Harianto.