Parentalk Acquires Educational Platform "Parenting" Good Enough Parents

Community digital platform parenting, Parentalk, announced its business expansion by acquiring Good Enough Parents, a web-based educational platform for today's parents. The company expressed its ambition to build a complete ecosystem to assist parents and families in Indonesia.

Founder & CEO of Parentalk Nucha Bachri admitted that not only presenting content that is relevant to the conditions that are often faced by parents, Parentalk also always presents a community ecosystem that can help broaden horizons and experiences and provide solutions.

"To continue to grow in the success of the mission that we carry, Parentalk wants to be able to grow together with a community platform with a similar mission to provide more complete support for Indonesian families. In this case, we see Good Enough Parents carrying the same mission and spirit to support parents to continue to grow and learn,” he said.

Damar Wahyu Wijayanti as one of the founder Good Enough Parents said “We are excited to be a part of Parentalk and connect with more parents who are already loyal Parentalk followers. We hope that the presence of Good Enough Parents can facilitate Indonesian families in providing the best care for their children's growth and development."

The family is the first and foremost place for the growth and development of a child, so that the role and function of the family becomes very important and responsible for the growth and development of children. Good Enough Parents (GEP) is a learning platform for parents to become adults who are ready to accompany their children's growth and development and learning.

GEP has a continuous learning method, helping parents to raise awareness about their role in children's growth and development, capturing information in its entirety and turning it into a parenting skills. GEP classes are designed to convey information/knowledge more efficiently and flexibly for parents.

Prices are set to take classes offered by GEP ranging from Rp. 85 thousand to Rp. 450 thousand for access for 8 weeks. In addition, parents will also get facilities such as learning videos, workbooks, PDF materials, as well as discussion forums to deepen understanding or ask questions related to issues in the household.

Every material available on this platform comes from expert who already have certification in their field. Damar himself is a practitioner and educator who has a Montessori education diploma, an educational method popularized by Dr. Maria Montessori, a doctor and educator, in the early 1900s. This method emphasizes the independence and activeness of children with the concept of direct learning through collaborative practice and play to reach their potential in life.

Nucha also revealed that the reason Parentalk chose GEP as a partner was because it has the same values, that being a parent is a learning process. In addition, Parentalk's investment in Good Enough Parents is expected to be able to build a multi-platform ecosystem that is able to provide comprehensive information, solutions and experiences both through digital platforms and digital platforms. common space created from diverse communities with expertise each.

Five years of Parentalk business

Founded in 2017, Parentalk started from the anxiety of young parents, including founder, in determining a good parenting style for children. Armed with content on social media (at that time Instagram), Nucha and his team managed to achieve organic growth of 40% in the first year. Until now, Parentalk has been present on various platforms such as Youtube, Spotify (Podcast) and Tiktok.

parentalk position yourself as digital content creators. In presenting content, the team puts forward content that addresses family daily life, not only information and knowledge about child development but also husband and wife relationships and household dynamics. This makes Parentalk very relevant to various family segments in Indonesia.

Sebagai data driven company, it also admits that for every content created, it is based on research that has been adapted to user demographics. In a press conference held online (9/3), Michael Tampi, who also serves as Co-Founder of Parentalk, was also present. He explained that there is still a huge market potential for platforms like Parentalk in Indonesia.

Technologically, this investment is also a form of Parentalk expansion. Nucha also revealed The roadmap companies that lead to superapps,  they will build a parenting ecosystem. Not only Parentalk as a digital content creator, but also equipped with GEP in it which helps the learning process more flexible for parents.

Previously, Parentalk had received early stage funding from Emera Capital and currently claimed to have profitable. "We grow from the profits that have been obtained. Today, instead of Parentalk getting an investment, Parentalk actually invests in Good Enough Parents. This is the beginning of our roadmap towards a super-app," concluded Michael.