PayPro Parent Launches PoinPro Loyalty Service Business Unit

Digiasia Bios, parent company PayPro, released the newest business unit engaged in loyalty services, PoinPro. This service will later connect all ecosystems owned by Digiasia Bios and its affiliates, including PayPro, KasPro, KreditPro, RemitPro, and others.

“This loyalty program was created as an integral part of the strategy marketing, acquisition, pricingand the retention. Through this, Digiasia has tools agile to influence the market beyond standard variables, such as advertising, prices, outlets, and so on," said Digiasia CEO Hermansjah Haryono to DailySocial.

He continued, business model PointPro is revenue sharing with other business units. Every revenue each business unit will have its own portion which will be distributed to PoinPro to be distributed to users through PoinPro. The more points successfully accumulated, the user will get greater benefits.

Even small-value transactions will still earn points, so it's not only felt by users who make high-value transactions or other extreme views that call it just luck.

For its initial debut, continued Hermansjah, PoinPro started with a program scan and win shaped Gamification. Challenge users to find shops that have QR Code stickers and collect as many points as possible. This step also educates the public about the use of QR Codes. There are a number of prizes for the user who manages to collect the most points.

"The more commits with us, getting higher rewards-his. This all removes the notion that reward points it is only profitable for people with high transactions.”

There are at least more than 10 thousand PoinPro merchants spread across Jakarta, Bandung, Malang, Yogyakarta, Bali, and a number of other big cities.

Business goals

According to Hermansjah, the biggest ambition of the loyalty program is how to encourage people to get used to the service cashless and fintech as part of everyday life. It's not a matter of dealing with companies operating in the same industry.

"Therefore, the short and medium term target is the socialization of this program as an integral part of the overall company strategy. In the end the user aware and enjoy with PoinPro."