Self-Development is an Activity Choice in the Middle of a Pandemic

Google Trend Indonesia data shows that the search for online courses, online training, and online workshops has suddenly spiked sharply since March 2020 until now. This is the impact of the pandemic. People choose to stay at home and decide to take online classes to fill their time at home to improve competence.

DailySocial with platform mobile surveys JakPat conducted a survey to 1447 respondents to find out which activities or activities the community carried out the most. The result is mostly self-development by taking courses or online training.

There are 59,7% of our total respondents who have at least participated in online activities or methods for self-development in the field of hard skills, like studying coding, study design, and other things. 51% of them also at least participate in events or activities related to their hobbies or interests.

Not only that, personality development is also one of the activities carried out. There are 43% of the total respondents who have done it at least once, for example taking a course on leadership, public speaking, etc. There are also those who take the time to learn a foreign language (35%).

The habit of transacting online facilitates monetization in this sector. 42,5% of respondents are willing to spend money to participate in these online activities. The rest participated in the event which was held for free. The majority (44%) of them allocate IDR 50.000 to IDR 100.000 per month for the “online learning” budget, while 11,3% are willing to allocate IDR 250.000 to IDR 500.000.

An increase in online learning activities is also reported by Udemy. Via a Udemy laporan report share data about improving access online learning them for various types of skills, ranging from copywriting, digital marketing, to playing the ukulele.

There are many motivations that drive people to access learning, such as: boredom with the monotonous routine at home, looking for new skills to get new opportunities, exploring new hobbies to fill activities while at home, and (especially for certain Indonesian people) the obligation of the pre-employment card program. .

Qualified technology support and access

Basically online activities are not only limited to training. A lot of entertainment, discussions, and seminars were also carried out by the Indonesian people during this pandemic. Fortunately, there are capable supporting platforms.

Counter, for example, in the April-May period claimed to have succeeded in finding 2000 events registered on the platform they. Another achievement that is quite massive is that they managed to sell 5000 tickets for an online concert event. Opportunities for online events from the business side are real. Goers has also made a number of adjustments and continues to improve the service so that it remains a convenient place to buy tickets for online activities.

Of all our respondents who are willing to pay, Loket is the most frequently used online ticket sales service. There are 81% percent of respondents who have bought tickets there. The next choices are Eventbrite (25,8%), Goers (23,3%), and Maimilu (22,8%).

In addition to buying tickets, access to payments is now very easy. Not only through bank accounts, but also through electronic money platforms.

Don't have to go straight

Activities carried out online still cannot replace the experience when held live. Activities such as music concerts, performances stand up comedy, or other art performances will certainly be different if held live. However, for some activities, the presence of technology can make more choices. For example, study.

With the help of technology now learning does not need to be done directly face to face. Recording facility or approach video on demand make participants who want to learn can adjust their own time. It all goes back to what kind of approach the organizers take and the preferences of the users themselves.

Several popular platforms, such as YouTube, Zoom, and Google Meet, are widely used for online activities during the pandemic. There are also edtech platforms, such as Ruangguru, Udemy, Cakap, and IndonesiaX which are used for home study facilities.

Momentum of various industries

From the consumer/society perspective, the urge to study online or enjoy the day online is increasing. According to the survey results, 40% of respondents really want to do online activities and 39% are quite willing.

The trend of online activity in society opens up new opportunities in various industry lines. Some things that can be explored further include online ticket management, platforms video conference simple but good quality platform workshop interactive, and learning platform with a number of integration and collaboration features.