Optimizing the Use of Social Media Platforms in Business

Seeing generations Millenials The intense use of social media makes many companies and startups focus on digital marketing strategies. One that can be utilized from the amount of content that is on social media is to use the approach digital analytics, to ensure that business actors get maximum benefits because they are right on target in marketing their products.

Through the #TuesdayStartup discussion held DailySocial, GDILab Co-Founder Jefri Dinomo (or fondly called Uje) was present to share his understanding of avoiding marketing mistakes using social media. GDILab itself gave birth to a social media-based analytical platform called GDI Analytics which is targeted at SMEs or corporations in Indonesia.

Here are some things that we note in this #TuesdayStartup related to the use of social media.

Have a targeted social media strategy

According to Uje, when using social media, consumers' expectations are to get what they need through social media platform. It is through this social media campaign that should be the biggest marketing on social media today.

With a strategy model that only sells text through social media, it seems normal to readers. However, adding some animation can represent anything up to the sales target. Moreover, on Twitter and Facebook have chatbot which can deal directly with many consumers.

"When selling a car in Twitter with multiple targets, make sure to organize a creative team make sure that it has images or animations, and videos in addition to discussing the content. Because it will support the sales strategy through social media platforms," ​​said Uje.

Choose the appropriate platform

The increasing number of users who market goods/services away from the marketing model causes a decrease in the intensity of the value of platform marketing the. According to Uje, Twitter and Facebook are still platform The right social media for posting in the form of text, photos, animations or videos, one of which is because it can add links. This will be very useful if used as a business reference in developing marketing on both social media.

Thus, there are many competitors competing in the platform that provides the needs of today's users, not only the preferred investment, but also a long time for a platform that is needed.

"Like online shop there are those who market goods through Instagram always on billthere are other accounts, such as LINE, WhatsApp, Twitter. Because they (Instagram) have not been able to solve successful sales transactions directly from their platform," said Uje.

Increase brand products on social media

Social media is the right place to market through online activities and make comparisons brand with other platforms. Users are competing to do promotions, introduce products, build networks with customers to achieve this brand better. This activity enhances brand on social media users.

Consumers' attention to the product cannot be separated from the content displayed Branding. Don't forget to always be creative in finding ideas, in order to wrap advertising content that consumers are easily attracted to brand marketed.