Get to know Freshbox, Fresh Fruit and Vegetable Delivery Service

In the time of the Covid-19 pandemic, as it is now, the service for buying crops (online grocery), both vegetables and fruit, began to be in great demand by the public. FreshBox is no exception, they claim to have experienced a significant increase to touch 5 thousand orders in two weeks. FreshBox's ideas and services may not be the first, but they are quite optimistic that they can continue to grow while continuing to deliver quality products to their users.

Being under the auspices of PT Berkah Tani Sejahtera, FreshBox wants to try to change the diet of the Indonesian people through the provision of services to purchase healthy and fresh food. At the same time supporting farmers in Indonesia to survive and grow.

FreshBox Founder Matthew James to DailySocial storytelling, they bring the concept "farm to table", which means their produce is harvested daily and comes directly from the farms they own. Furthermore, after processing, it is directly sent to the user without intermediaries.

"We get our produce directly from our own farms and partner farmers. Fresh produce is sent to a processing facility where we sort it out order, quality checkk and go straight to last mile delivery to consumers," said Matthew.

Di same segment there are also names like HappyFresh, SayurBox, TukangSayur, KedaiSayur, Tanihub, Etanee, and others. The current condition is a new chapter in the fresh food product delivery industry.

In times of a pandemic like now, demand is soaring, many users join, old users are also now making more frequent transactions. This is the perfect time to earn and increase user trust. That's why apart from technology readiness, stock availability is also a challenge. It could be that after this is done, people are even more comfortable shopping for their daily needs through the application.

Freshbox, a service that has been initiated since 2018, is quite optimistic that it can provide the best for their consumers. With the team, technology, and agricultural products they currently have they are quite optimistic to be able to satisfy their customers. Currently they are also in the stage of raising funds to accelerate the business.

Matthew explained that there are several things that they excel at, including the commitment to deliver H+1 to maintain customer satisfaction, have their own garden so that products, both quality and availability can be ensured, and also have in-housefleet own.

"FreshBox started as a dream by my mother to sell fresh vegetables because she really loves gardening. I believe in her dream and together with an amazing team, we developed FreshBox to what it is today," Matthew said.

He continued, currently Freshbox's dream is to be available in various regions in Indonesia. Complete with the quality of services and products they have. This dream will continue to be pursued over time.

"My dream is to provide the best products and services to all customers in Indonesia, including cities and large and small areas so that the lives of Indonesian people are easier and more comfortable," concluded Matthew.