Magic Establishes Himself as a Mutual Fund and Stock Investment Platform

At the end of May 2020, Ajaib Group officially announced its acquisition of Primasia Unggul Sekuritas (Primasia Sekuritas). Currently, the stockbroker rebranding menjadi Magic Security. Although the services are now elaborated online via Ajaib's app and website, they are still running in two separate corporate units.

Under the auspices of the Ajaib Group, there are two companies, namely PT Ajaib Sekuritas Asia and PT Takjub Teknologi Indonesia. Takjub Teknologi Indonesia focuses on providing mutual funds, as the initial product of Ajaib. Meanwhile Ajaib Sekuritas provides services related to shares.

"After the acquisition, Ajaib Sekuritas' operational activities continue to run independently. This ensures that Ajaib Sekuritas' experience and knowledge as a reliable broker for decades (since 1989) can still be felt by users. Meanwhile, Ajaib Group ensures that all users can trade stocks/mutuals funds through a platform that is not only technologically superior, but also serviceable," said Anderson Sumarli, Co-Founder & CEO of Ajaib Group.

Open pintu investation

Wonderful positioned itself as an investment platform that provides recommendations based on risk profiles. At the beginning of its establishment, the founder see the trend of an increasing desire to invest among "middle class". In addition to providing a friendlier investment instrument, it is considered important to provide a channel of knowledge and references. Because to have a personal finance manager, it takes costs that are not cheap.

Previous Co-Founder & COO Magic Yada Piyajomkwan once said, "We provide a portfolio recommendation that is personified according to each individual's goals. Magic helps provide recommendations for different investment risk profiles."

The platform allows opening of accounts for savings and investments, utilizing a licensed financial manager. Automatically all portfolios are supervised by Magic.

“Magic's advantage is that we combine technology and human expertise. I am one of those people who want to invest but don't have the time to keep up with the changing market. This is also experienced by my friends, so Ajaib is the solution for all of us," Anderson said joint interview DailySocial in 2019.

Ajaib had previously joined the Y Combinator program in 2018, as well as opening seed round-his. Funding continued the following year, bringing in $2,1 million in funding from Y Combinator, SoftBank Ventures, Alpha JWC Ventures, and Insignia Ventures.

Steady stock products

Ajaib Group begins to announce the launch of stock trading service online As of May 24, 2020. The potential is certainly tempting, according to data from PT Kustodian Sentral Efek Indonesia as of July 30, 2020, the current total capital market investors are 3,02 million SID (Single Investor Identification), an increase of 21,66% compared to the end of 2019. A total of 1,28, 15,88 million SID of which are stock investors, which experienced an increase of XNUMX% in the same time period.

"At Ajaib itself, we view that the Covid-19 pandemic has proven unable to quell the enthusiasm of Indonesian individual investors to invest in the capital market. In the first two months since the launch of the stock service at Ajaib, we have registered tens of thousands of new users, most of whom are millennial generation. Currently, the market position has not fully recovered, so the opportunity for users to reap profits in the capital market is still large," he said.

As a complement, several features are now added to the application such as Magic Alert, Competitive Ranking, News Highlights, and Comprehensive Chart.

"Seeing how big the chances of recovery are (rebounds) In every crisis in the capital market, we focus on continuously improving our stock and mutual fund services. We want to help improve financial deepening in Indonesia, especially for millennials. Therefore, if users have suggestions for features/services to make them invest better and smarter, we will definitely accept them with pleasure," said Anderson stating his business target this year.

Magic investment tips

For readers DailySocial, Ajaib also provides some basic tips for anyone who wants to start investing in mutual funds or stocks. Always keep your risk profile and investment objectives in mind. These two things are important to pay attention to, whether in a pandemic situation or not. The risk profile means the user's tolerance for reducing the value of the investment. Investment objectives are usually divided into long, medium and short term. It is important to know when we will need principal and return on investment.

“We advise investors to try to invest as early as possible, because there are some things that we will never know if we don't experience it firsthand. This is also what prompted Ajaib to eliminate the initial deposit for stock investments, aka Rp0,,” explained Anderson.

He continued, “For users of the Magic application, if you don't want to jump directly into stocks, try adding some selected stocks to the Watchlist. Users will receive notifications of significant price movements every day. From there you can guess, does the movement make you comfortable? If you can't analyze technically or fundamentally, try to make a note of the price of your chosen stock, what were the highs and lows during the last week? Everyday can move how great? Check the News and Corporate Action pages, what happened to this issuer? After knowing these things, then the prediction should be entered into the stock at what price.”

“That too little by little, while continuously monitored. Do not spend capital all at once. If you don't want to monitor, use the Dollar Cost Averaging method. Consistent routine savings on a stock/mutual fund in a certain period. For example, instead of investing IDR 12.000.000 directly, you can regularly save IDR 1.000.000 per month. We hope that users can make investment decisions based on data, and we provide the facilities. There's no need to rush. Users can also consult directly with financial experts Magical, both regarding investment choices and financial planning. All Magic users can consult for free through the application," concluded Anderson.