Migo Matures Business in Indonesia, Partners with Warung for Video Distribution

Migo.tv (Migo) announced the closing of series B2 funding round. Several well-known names in the Southeast Asian technology industry participated in it such as the Commissioner Gojek and Lippo Karawaci Ray Zage, Youtube Co-founder & ex-CTO Steve Chen, Founder of Agaeti Ventures Pandu Sjahrir. One of their plans is to strengthen their plans in Indonesia.

A Migo spokesperson said that their main goal in this round was to assist teams that could support Migo in developing their efforts in Indonesia.

"We are pleased with the quality of Indonesian investors who joined us in this round, and they have provided a strategic advantage for Migo," said a spokesperson. Me to DailySocial.

Migo in Indonesia will bring their expertise in providing their flagship service in the form of: online to offline (O2O) videos-to-go which allows users to watch live offline without buffering.

Developed by Barrett Comiskey, Migo allows app users to download movies and TV shows from Wargo (Warung Migo). In simple terms, users only need to go to the location of a grocery shop that works with Migo to download movies or TV shows on the spot, and so on, they can enjoy content online. offline.

"We just started this service in mid-June, so we're a relatively unknown brand [..] On average our customers visit Wargos to download 2 times per week. Average downloads per day of downloads are almost 800 MB, which is more than 4x the amount of data sent by the average cellular operator," explained a Migo spokesperson.

In particular, Migo's target market is the mass market segment that has issues with data and does not have adequate connectivity at home. Migo is here to resolve the issue with global player partners such as Disney+, Netflix, and HBO.

"We are thrilled to have new investors with experience and expertise in the field when we launch in Indonesia. With their capital and support, they have allowed us to focus on our core mission of giving everyone smartphone access to premium digital content at affordable prices, reduce the risk of our launch, and take advantage of this favorable environment," said Migo Founder and CEO Barret Comiskey.

Migo business plan

Migo started traveling in Indonesia since March, before launching into the world in June with a paid model. Since then Migo claims to have experienced a fairly high spike, especially in the current pandemic conditions.

Migo's side explained, their first product was O2O video-to-go, then included in their plans to deliver proprietary technology for a one-way digital experience for learning materials, O2O ecommerce, services, finance and more.

"In 2021 we will expand our network to more than 5000 locations and our active customer base into the millions. Based on our current results, we also expect to achieve operating profitability by 2021," said a Migo spokesperson.