Get to know "Saham Rakyat", an E-commerce Concept Stock Trading Application

Although the demand continues to grow, services titled investment applications or services wealthtech still leaves a number of challenges in terms of user penetration. One of them is related to education, including for young users. In order to simplify the language [submission] to simplify existing processes, the investment application "Saham Rakyat" is present to provide a new choice.

Starting from a stock investment education platform, now Saham Rakyat has transformed into a stock shopping platform adopting the befitting concept E-commerce. Until now the number of community members Saham Rakyat about 160 thousand people.

"That way those who want to invest in shares can preview the shares they want, put them in the basket. If you are sure and have the money, you can buy them directly through the platform," said the Founder & CEO Saham Rakyat Kevin Hendrawan to DailySocial.id.

Through PT Samuel Sekuritas Indonesia, which already has a permit from the OJK, Saham Rakyat also supported by Kaesang Pangarep, son of president Joko Widodo as Brand Ambassador.

However, the large market interest in investment services also makes competition in this sector even tighter. Currently, there are several similar platforms that can be used to invest in various types of instruments, ranging from Wonderful, Bareksa, Pluang, PINA, and much more.

Targeting the younger generation

Similar to the securities business in general, Saham Rakyat focuses on retail investors. The monetization system, they charge a buying fee of 0.15% and selling 0.25%.

There are several excellent features that are owned by Saham Rakyat, among which is the Concept Buy-Sell Feature "1-click buy" and "1-click sell". There is also a shopping cart feature, so users can buy shares like making purchases through services E-commerce.

In addition, the application also has a "Group Chat" directly with financial analysts, so that it can help investors to get the latest information about market developments. And the last Saham Rakyat has a Community feature, which can be used as a learning platform for new users to understand more about the world of capital markets.

"Saham Rakyat is the first Stock Shopping application in Indonesia, intended for ordinary investors, our buying and selling process is the most tailored menggunakan 1 click buy and 1 click sell. This makes it easier for ordinary investors to start investing without the hassle," said Kevin.

As a stock education platform, Saham Rakyat strives to provide relevant stock-related information to members of its community. Thus can provide awareness accurate information about stock investment and avoid the perception that stock investment can provide more returns and does not have a big risk. In this case Saham Rakyat provide an understanding that by investing in stocks, can provide return better than deposits. Not a place for them to get rich quick or flood profits.

In 2022 there are several plans that the company wants to carry out Saham Rakyat. However, as a platform that focuses only on stock investment, they have plans to launch features that make it easier for users to make the process of buying and selling shares on the platform. This is something that currently has not been done by many platforms that offer similar services. Target Saham Rakyat This year we also want to introduce stock investment to all corners of the country.

"I feel finally after a while the younger generation can see that they can do stock investment without spending a lot of money. The pandemic has also helped more people to be interested in investing in stocks online and become stock investors," said Kevin.

Education is the key

According to the results of a survey conducted on 1500 respondents in Fintech Report 2021, investment services as presented Saham Rakyat now get awareness and considerable interest from the community. According to OJK data, as of December 2021, the number of retail investors for the capital market in Indonesia had reached 7,48 million people, an increase of 92,7% compared to the same period in the previous year. Clear service wealthtech plays a big role here.

However, in the midst of the fast pace of service adoption, we believe that financial literacy education remains something that all elements involved in this industry, including platform owners, must strive for -- especially in terms of risk, not just selling jargon with multiple profits. Moreover, based on the 2019 National Financial Literacy and Inclusion Survey, the new financial literacy index was at 38,03%. This literacy is related to people's understanding of the financial products used.