Looking at the Service Marketplace Competition in Indonesia

Competition in the startup industry in Indonesia is still not really stable. This means that all the players in it are still open to becoming top leader in their respective sectors. One of the sectors with the potential for fierce competition to occur is service on-demand for services. Although not as popular as motorcycle taxi services or ordering goods (or food), these services have the potential to be big. The reason is simple, because all need convenience.

As we all know at the beginning of the emergence of startups that provide services on-demand still not so well-regarded and popular. Now with innovation in the form of applications mobile devices and the increasingly diverse services of ojek services cannot be separated from people's daily lives. Similarly, I predict for services.

In Indonesia, at least there are several names that have started to show their existence in this sector. Call it Sejasa, Seekmi, and Beres. Although only Seekmi is native to Indonesia, all of them still have the opportunity to become rulers in this sector.

Indonesia as in most sectors is a pretty sexy market. In addition to its population which reaches hundreds of millions of penetration, the use of technology in this case smartphone and the internet is also quite high. meritorious, Seekmi, and Beres must immediately start approaching the Indonesian public, both service providers and their potential customers.

[See also:Tips for Success Sejasa Prioritize Standardization of Product and Service Quality]

The first two names happened to have been reviewed on DailySocial. Both agreed that standardization or rather ensuring the quality of service providers is the main priority. The two also happened to implement the system rating and review which of course is appropriate so that the data displayed is the real data. All for the convenience of consumers.

We asked Sejasa Indonesia's Country Manager, Anthony Eka Wijaya, about this competition. According to him, for now, Sejasa is not so worried about the competition. Because the market in the sector is still new, the educational process will be easier if done together.

"For now we are not so worried about competition, because we don't think marketplace other services as competitors. This is because marketplace service is actually business relatively new model. Presence marketplace other services will actually help in educating market that there is another alternative for customer to find trusted service providers and for service providers that there are alternative channels to gain access to customer new,” he explained to DailySocial.

[See also:Seekmi, Google Launchpad Accelerator, and Its Focus in 2016]

The CEO of Seekmi Nayoko Wicaksono said the same thing. He believes that at the beginning, user education is still a priority. Convincing users that the existence of a service marketplace that can help them will be a problem that must be solved first than the competition.

In addition to the market and potential users (both service providers or service users) who still need education, this service also requires an easy and practical service model or form. Reflecting on the success of the motorcycle taxi service, the mobile application seems to be the best model.

In addition, technology rating, review and the presentation of the list of service providers must be appropriate, or there may be an element of personalization. Technology matchmaking that carried by Seekmi can be a breakthrough in itself.

For a new market it may be too early to say who the champion will be. What is clear for now is who can survive, continue to innovate and can answer the needs and desires of users will be at the forefront. That is why ensuring the quality of service providers is one of the most important things.