Enter Wellness, Prudential Launches AI-Powered Application “Pulse”

Life insurance company Prudential launches the application wellness Pulse by Prudential (Pulse) to help users manage their health more holistically. Pulse is equipped with a myriad of features wellness powered by AI technology so that users can proactively manage their health.

President Director Prudential Indonesia Jens Reisch explained, since Pulse was introduced in Indonesia in February 2020, it has been recorded that it has been used by more than 4,3 million Indonesians. This nick indicates that public awareness of health is increasing, especially in the midst of a pandemic.

This figure even exceeds the number of Prudential Indonesia customers. Last year, Prudential Indonesia's number of customers reached two million customers since it started operating in 1995.

"In the midst of the current pandemic situation, Indonesian people see their health as increasingly important. In less than a year, Pulse has been accessed by 4,3 million users," he said in a virtual press conference yesterday (12/11).

Quoting from the Ministry of Health's Basic Health Research (Riskesdas) data, it shows that the lifestyle of Indonesians encourages an increase in the prevalence of non-communicable diseases (NCDs), such as cancer, stroke, chronic kidney disease, diabetes mellitus, and hypertension.

The reason is that more than 90% of Indonesians eat unhealthy foods, including less consumption of vegetables and fruits, and more than 33% of Indonesians do not do physical activity. From this data, it becomes a domino effect because it is influenced by the current pandemic.

"Pulse's duty is to prevent, delay illness, and protect by continuing to accompany every user's life journey," added Prudential Indonesia Chief Operations and Health Officer Dian Budiani.

Pulse was first released in Malaysia in August 2019. Now available in 11 countries in Asia, such as Cambodia, Hong Kong, Laos, Myanmar, Philippines, Singapore, Taiwan, Thailand, and Vietnam. It is claimed, this application has been downloaded more than 12 million times as of November 11, 2020.

Lots of new features

In this inauguration, Prudential added a myriad of new features and monetized through subscription packages because Pulse is not exclusive to Prudential customers only. For subscription plans, users can access exclusive community features, runners and cyclists in My Community; Meal Planning to manage food menus that are tailored to the user's health goals.

Furthermore, the AI-assisted Food Journal feature, users can find out the calories consumed by simply taking a photo of the food and recording it into a journal; My Healthy Eating Goal to challenge users to start new habits in eating food; My Eye Dispensary & My Pulmonary Clinic to know eye health and blood oxygen saturation level just by recording a selfie video and analyzing it with AI.

Lastly, a life insurance protection voucher whose value is equivalent to one month's premium. This subscription package is priced at IDR 39.900 per month.

Free features are also available. Among them are BMI measuring tools and Facial Wrinkle Mirrors, only with selfies and assisted by AI, users can find out the condition of body mass and the level of wrinkles on the face. Then, Sports Activity Monitor to monitor health indicators connected to Garmin, Fitbit, Google Health, and Apple Health wearables.

All these latest features help users to understand the condition of the body better because they can get an overview of their condition, as well as a better understanding of the symptoms of the disease they are worried about.

Apps can also direct users to appropriate treatment, thanks to the support of AI powered by Babylon, startup healthtech AI from England.

In covering other Pulse functions as protection, it has been equipped with the PRUShoppe feature to purchase life insurance products from Prudential directly through the application. Furthermore, they can consult a doctor and buy medicine, thanks to support from Halodoc which is connected to Pulse.

In addition to health, Pulse provides information features and prayer times reminders and Qibla direction.

“We collaborated with many parties in creating all these features. Of course, we will continue to introduce new features in the future," concluded Prudential Indonesia's Chief Marketing and Communications Officer Luskito Hambali.