The advantages and disadvantages of Lokasoka as a buying and selling platform

Lokasoka is a platform that allows MSME players to sell their products online. However, you need to know the advantages and disadvantages of this platform before using it.

Although Lokasoka can help you sell products in the form of souvenirs, gifts, and company needs for B2B and B2C clients, there are other similar platforms. 

Thus, there are several advantages and disadvantages that need to be considered by MSME actors before deciding to join Lokasoka.

Local Advantages

Here are 4 advantages that you can get when you register as a Lokasoka MSME partner:

Can Reach a Wider Market

By joining as an MSME partner in Lokasoka, MSME players can reach customers from all over Indonesia and even abroad. This opens up opportunities to increase profits and sustainable orders, as well as grow your business. 

The foreign countries that often order products from Lokaska are the USA, Italy, South Africa, India, the United Arab Emirates, South Korea, China, Hong Kong, Japan, Singapore and Australia.

Easy to use

Lokasoka is designed with an easy-to-use interface so that MSME actors can easily market their products without having in-depth technical knowledge.

Safe and reliable

Lokasoka already has a reputation as a safe and trusted online buying and selling platform. Customers can trust that the products they buy are genuine and the sellers participating in this platform have been verified.

This is proven by award received by Lokasoka, such as Best Tech-based Startup Ristekdikti (2019), Telkomsel Innovation Center Accelerator (2020) Funding from Telkomsel (2020), and many more.

In addition, there are clients from government agencies that further support the credibility of this platform. For example, the Financial Services Authority (OJK), the Indonesian Food and Drug Supervisory Agency, the Indonesian Ministry of Agriculture, and the Indonesian Navy's Maritime Potential Development Service.

Access to Finance for Competent MSMEs

Lokasoka has a B2B program Project Funding. B2B Project Funding is a collaboration with various OJK-licensed funding partners to support procurement projects for Lokasoka MSME creators.

Local Disadvantages

On the other hand, Lokasoka has its drawbacks, such as:

Competition

Lokasoka has many participating sellers, which means that MSMEs have to compete with many other sellers to attract customer attention and increase sales.

Depends on Technology

Platforms like Lokasoka are highly dependent on technology and a stable internet connection. If there are technical problems or bad internet connection, MSME actors may experience difficulties in selling their products.

Competition with Similar Platforms 

Apart from competing with fellow MSMEs on the platform, you will also compete with many existing similar platforms that already have a large user base such as Tokopedia, Shopee etc. This fierce competition can make it difficult for Lokasoka to attract customer attention and maintain a target market.

Those are some of the advantages and disadvantages of Lokasoka. Hopefully the information above can help you to consider using the platform.