Implement O2O Scheme, HIJUP Muslim Fashion Marketplace Platform Soon to Present "Offline Store" in London

Since 2017, the fashion marketplace specifically for Muslim fashion, HIJUP, has launched an O2O scheme (online to offline) by opening an outlet offline first in Pejaten, South Jakarta. This year, Hijup is intensifying the opening of offline stores in various areas, with a total of 8 stores, and intends to open its first store in London, England.

"Many customers have seen the product online, but don't dare to buy it because they may be afraid of the size and so on. Now, they can directly visit the HIJUP Warehouse Store in Jakarta or stores in their respective areas. On the other hand, if they have seen and tried Goods at the HIJUP store and haven't had time to buy can directly buy through the HIJUP website or application on a smartphone," said the CEO LIVE Diajeng Lestari.

Plan to present offline store in London

Departing from HIJUP warehouse stores at Pejaten, South Jakarta, which was present to meet customer demands to buy, see, and experience HIJUP products directly available on the site, HIJUP noted that offline shopping interest was still quite large, especially in the regions.

Through offline store In this regard, HIJUP strives to create a balance between online and offline services. Its function is to follow the shopping patterns of people who are not yet fully online.

Currently Hijup has 8 offline store in major cities in Indonesia (Jakarta, Padang, Lombok, Palembang, Makassar, Bandung, Pekanbaru). HIJUP Store Samarinda is offline store The latest HIJUP that presents products that suit the needs and tastes of the people in Samarinda and its surroundings. HIJUP has arrived in Malaysia and is following the establishment plan offline store in London, England.

Earlier this year HIJUP has acquired Haute Elan, the UK's largest marketplace platform for modest fashion, with an unspecified value. After this acquisition, they launched Hijup UK Limited which became Hijup .'s first step go global.green

“We are still procuring the HIJUP Store in accordance with market demand. Until now HIJUP Store has been present in 8 major cities in Indonesia, one HIJUP Store Malaysia and followed by HIJUP Store London, "said Diajeng.