Launches Subscription Program, BlackGarlic Hopes to Net 20 Thousand Active Users

It's been a year since Black Garlic was officially established. At this young age, the main focus is still on how to get as many active users as possible. Since last September Black Garlic introduced its newest service, namely the subscription program.

To DailySocial, Michael Saputra as CEO and Founder of BlackGarlic explained that getting new customers is the company's biggest challenge. Michael said that this subscription program is targeted to attract 20 thousand subscribers in the next two years.

In addition, it will also increase the coverage area of ​​operations. The city that will be targeted in the near future is Bandung. Meanwhile, Black Garlic is only operating in the Greater Jakarta area.

Not only that, BlackGarlic will also take a direct marketing route offline. Most BlackGarlic consumers are housewives who don't really understand shopping online.

"The biggest challenge is the acquisition of new customers. There must be adjustments marketing channels. So we also hold a lot of activities on a regular basis offline. This is our main focus," he explained.

BlackGarlic will also intensify partnerships with companies fast moving consumer goods (FMCG) for joint marketing. The plan, next year BlackGarlic will launch a smartphone application for Android.

Throughout this year, continued Michael, BlackGarlic has developed a menu. Now there are 11 menu variants that will always be updated every week, for breakfast, lunch, dinner, children's lunch menu, to dessert. For the ordering scheme, consumers can take advantage of the daily or weekly subscription feature.

They can freely choose the number of menus and portions that suit their needs. If consumers order for one week, they will get a box containing various menus according to their orders. There are also easy-to-use cooking instructions that are ready to eat in less than 30 minutes.

Michael guarantees that all servings of food provided have met the dose for one recipe, so that no leftovers are wasted. "Since it was first established, there have been many product additions. At first we were still a service for dinner only with the model a la carte, now there are many more varied menus."

He explained that the entire menu selection process, to packaging was carried out by the Black Garlic team. Meanwhile, the delivery is carried out in cooperation with a third party. One of the logistics companies that has become a partner of BlackGarlic is NinjaExpress.

For the procurement of food ingredients, BlackGarlic cooperates with beg Specific. For example, buying chicken from one of Japfa's subsidiaries, while buying vegetables directly from farmers in Lembang, Bandung.

"For the procurement of materials, we specifically cooperate with beg which is specialized in providing certain ingredients."

Competitors who head to head with BlackGarlic for services like this is Berry Kitchen. The startup has a Ready to Cook service menu, just like the main product owned by BlackGarlic.

In its development to expand the company's production facilities and increase marketing efforts, BlackGarlic secured initial investment from Skystar Capital and Convergence Ventures in January.