Pockets Pre-Series A Funding, DishServe Expands Partnership

Ghost kitchen platform focused on delivery, packaging for all ready-to-eat food DishServe This month has completed a pre-series A fundraising. Some of the investors involved include Genting Group, Insignia Venture Partners, Stonewater Ventures, Ratio Ventures, Rutland Ventures, 300x Ventures, MyAsiaVC, and several angel investors. In 2020, they also received early-stage funding from Insignia.

The company plans to use the fresh funds to add more than 500 locations in Jakarta and expand to Bandung to Surabaya. In addition, this capital will also be used to increase sales channels, develop technology, and conduct curation to increase food choices.

To DailySocial.id, DishServe Founder & CEO Rishabh Singhi said, "Indonesia is currently a very attractive market with a variety of food choices. Cloudkitchen certainly can help F&B brands reach more customers in various geographic areas.

"In a certain way, cloud kitchen has increase the food choices available to customers. Delivery only internet kitchens or dark kitchen is the future of the food business," said Rishabh.

The increasing interest of today's society to make food purchases online online, has fueled the growth of DishServe which has been serving as ghost kitchen. The company noted sales have grown nearly 20x since its inception. Currently DishServe has around 25 brand who have joined the platform.

Strategic partnership

In addition to establishing strategic partnerships with brand such as HongTang, Healthy Box by M Kitchen, and Chicken Pao by FoodStory, DishServe is also working with platform providers cloud kitchen as YummyKitchen and Grab Kitchen who leveraged their platform to scale their operations across Jakarta.

Meanwhile for delivery, currently DishServe has partnered with third-party platforms such as GrabFood, GoFood, ShopeeFood and TravelokaEats. Through this partnership, DishServe claims to be able to increase the visibility and exposure of its F&B partners while helping them get more orders.

"Over the past year we have forged deep partnerships with these players which gives DishServe and our partner brands more exposure and visibility compared to other brands listed on the platform. For example if you open the Traveloka app and continue eating, you will find the DishServe banner on the home page which gives us more exposure," said Rishabh.

In particular DishServe also provides relevant technology services to their partners. Among others are Branding and marketing, inventory management, procurement, enterprise POS solutions, logistics services and warehousing expansion, and logistics services without capital expenditure and low fixed costs.

Apart from SMEs, currently DishServe has also partnered with several well-known chefs in Indonesia, to curate savory dishes that are planned to be sold under the name brand themselves. Currently, Dishserve sells the Asian Fusion Rice Bowl and a unique blend of cold teas under their own brand.

“There are no big players in the F&B segment after KFC, McDonalds, Pizzahut, Hokben. We have the opportunity to grow the top group of small scale F&Bs that have an annual income of less than $100k with the potential to generate more than $1 million per year,” concluded Rishabh.