Ivosights Launches “Tania” App, Customer Service Digital Channel Aggregation

Platform developer customer commitmentIvosights recently launched its newest product called Tania. This product is an aggregator application that can connect owners brand with customers, or referred to as customer touchpoints. This application is made on the Android platform, is expected to embrace more consumers.

"Tania was developed to make it easier for consumers to interact with brand, without the confusion of finding and determining the official account brand certain," said Ivosights CEO Elga Yulwardian.

Currently Tania connect consumers directly to e-mail and official accounts brand on social media such as Facebook, Twitter, and Google+. Interestingly, Tania has curated and verified the brand This ensures that consumers are connected to the correct channel. Tania itself is designed to be able to accommodate suggestions, questions/requests, and complaints related to services or products used by consumers,

"Currently there are 850 brand from 35 industrial sectors that can be accessed through Tania, and this number will continue to increase," continued Elga.

Previously, Ivosights launched to offer three excellent platforms for managing customer service on social media, namely the Digital Monitoring Platform, Social Customer Care Platform, and Automation Social CRM Platform. With solutions end-to-end presented, Ivosights hopes that its services can be an alternative to domestic products for digital marketing. So far, most businesses use services like Zendesk to monitor all their social media marketing activities.

Dealing with consumers on social media is not easy

Social media is indeed effective to get closer brand with consumers, because the average digital consumer today is very closely related to the use of social media. But is it that easy to implement? If you look at the practice that is mostly done by brand Currently, there is a lot of complexity in dealing with customer complaints via social media, which is quite complicated. Because each customer is unique, and has very different characteristics. This point is difficult for technology to accommodate, beyond the possible response speed.

But some time ago Ivosights has also established special cooperation with LIPI. One of the achievement targets is to present a system that is able to recognize the sentiments (positive or negative) of the behavior of social media users in relation to customer service. Basically, automation like this is very possible, considering that now concepts such as Artificial Intelligence, Machine Learning, or Data Science are very real.